Job Title:

Digital Marketing

(Senior Associate / Assistant Manager)

Function:

Centre for Learning and Management Practice (CLMP)

Reports to position:

Senior Associate Director - CLMP

Location:

Hyderabad

Reportees to Position:

Band:

A4

Job Purpose

Job Outline

At ISB, the Centre for Learning and Management Practice (CLMP) is focused on facilitating teaching excellence in the classroom, enabling innovative pedagogies for effective learning, supporting the writing of India-specific business cases, and the training of case writers and teachers for business schools in India. The Centre functions as a unique exchange platform that facilitates a symbiotic collaboration among the corporate sector, government organisations and academia.  The Centre also aims to promote linkages with industry thought leadership to deliver the best of business insights from India and Asia through its quarterly magazine, Management Rethink. 

The job holder will work on activities related to website management and the promotion and sales of case studies and other teaching and research materials through the case sales website and the Centre’s social media handles. A high-level understanding of digital content is needed to help the Centre in its aim of developing case studies, exploring both traditional and innovative formats such as multimedia and simulations. The role will also include designing of content, and the development of social media presence and increased readership for the Centre’s quarterly online magazine, Management Rethink.

In addition to comfort with digital content creation, this position requires the ability to collaborate with faculty, researchers, industry stakeholders, and editing staff to ensure delivery of materials of the expected quality and within stipulated timelines.

Job Specification

Knowledge:

Qualification

• Degree in Digital Marketing from a top tier institution
• Degree in advertising, marketing, or other business-related field and certification in digital marketing (Google Certified Professional) is preferred

Skills:

Technical

• Very good English language skills
• Proficiency in the use of technology and relevant software packages
• Ability to design and create multimedia content, format data and develop charts, tables, and other related documents and graphics
• Demonstrated ability to drive and monitor successful digital campaigns

Behavioral

• Interpersonal skills and open communication
• Ability to multi-task
• Organisation skills
• Demonstrated ability to work in teams
• Excellent attention to detail
• Ability to articulate ideas clearly
• Demonstrated work ethic
• Creativity and openness to learning

Experience:

• 3-7 years of experience in the digital marketing and content management field

Job Interface/Relationships:

Internal

External

• ISB Resident and Visiting faculty
• ISB Centres and Institutes
• ISB Departments

• CEOs/ Sr. executives of organizations 
• Non-ISB Faculty
• Freelance writers/editors/vendors

S.No.

Key Result Area

Key Performance Indicator

Weight

1

Digital Marketing

• Planning digital marketing campaigns, including web, SEO, email, social media and display advertising
• Measuring and reporting on the performance of all digital marketing campaigns
• Track user analytics and help prepare periodic reports for circulation

35

2

Social Media

• Help develop and take responsibility for implementation of social media strategy for Management Rethink and Case Sales platform
• Identify and develop appropriate content plan for social media dissemination
• Work with team on creation of compelling posts and content for social media channels such as LinkedIn, FB, Twitter and others
• Engage with and moderate reader engagement on website and social media
• Maintain social media presence across all digital channels
• Track user analytics and help prepare periodic reports for circulation

35

3

Multimedia / Web Content

• Creation and dissemination of newsletters/emailers
• Assist in developing multimedia content such as podcasts, videos, etc.
• Produce/publish content for ISB Management Rethink digital and web channels
• Provide inputs for website design to ensure aesthetics and user experience
• Manage web content updating
• Engage with and moderate audience engagement through webinars
• Liaise with internal stakeholders including media, Marcom and web technical team

30