Senior Brand Manager

Job Purpose

Responsible for ISB Digital Learning brands by:

· Becoming the Brand Custodian for ISB Digital Learning brands.

· Creating and owning differentiated brands within the ISB ecosystem, while upholding the parent ISB brand.

· Defining and driving the brand strategies for the ISB Digital Learning business verticals.

Job Outline

The job holder will be responsible for building and executing successful ISB digital learning brands:

· Drive efforts in brand building by creating new assets, driving thought leadership through PR and reach through content marketing.

· Work closely with the social media marketing team to improve conversion through organic and inorganic methods.

· Work with design teams to ensure all marketing collateral are aligned with the ISB brand guidelines.

· Ideating and executing new brand campaigns

· Work closely with the digital marketing team on paid marketing strategies to drive conversions

· Create and drive strategies to drive alumni engagement.

Job Specification
Knowledge / Education	Specific Skills		Desirable Experience
Master’s / Post-Graduate degree	· Partner / vendor management · Managing brand marketing · Good understanding of content marketing · Good sense of design		5 – 10 years on a brand / agency side, with experience in marcomms or brand marketing
Job Interface/Relationships:
Internal		External
ISB Marcomms department ISB Digital Learning Team		Partners Agencies Vendors Students

S.No	Key Responsibilities	% Time Spent
1	Marcomms	30%
2	Creating assets for building a strong brand identity	40%
3	Drive strategies to build brand advocates	20%
4	Ideate and execute for innovative marketing ideas	10%
	Total Time Spent on All Responsibilities	100%