Job Title:

Senior Manager – Brand

Function:

Digital Learning

Reports to position:

Director Marketing

Location:

Hyderabad

Reportees to Position:

None

Band:

A3

Job Purpose

• Becoming the Brand Custodian for ISB Digital Learning brands.
• Creating and owning differentiated brands within the ISB ecosystem, while upholding the parent ISB brand.
• Defining and driving the brand strategies for the ISB Digital Learning business verticals.

Job Outline

• Drive efforts in brand building by creating new assets, driving thought leadership through PR and reach through content marketing.
• Work closely with the social media marketing team to improve conversion through organic and inorganic methods.
• Work with design teams to ensure all marketing collateral are aligned with the ISB brand guidelines.
• Ideating and executing new brand campaigns
• Work closely with the digital marketing team on paid marketing strategies to drive conversions
• Create and drive strategies to drive alumni engagement.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

Master’s / Post-Graduate degree

• Partner / vendor management
• Managing brand marketing
• Good understanding of content marketing
• Good sense of design

5 – 10 years on a brand / agency side, with experience in marcomms or brand marketing

Job Interface/Relationships:

Internal

External

• ISB Marcomms department
• ISB Digital Learning Team

• Partners
• Agencies
• Vendors
• Students

S.No

Key Responsibilities

% Time Spent

1

Marcomms

30%

2

Creating assets for building a strong brand identity

40%

3

Drive strategies to build brand advocates

20%

4

Ideate and execute for innovative marketing ideas

10%

Total Time Spent on All Responsibilities

100%