Senior Manager

Job Purpose

Responsible for ISB Digital Learning brands by:

Becoming the Brand Custodian for ISB Digital Learning brands.
Creating and owning differentiated brands within the ISB ecosystem, while upholding the parent ISB brand.
Defining and driving the brand strategies for the ISB Digital Learning business verticals.

Job Outline

The job holder will be responsible for building and executing successful ISB digital learning brands:

Drive efforts in brand building by creating new assets, driving thought leadership through PR and reach through content marketing.
Work closely with the social media marketing team to improve conversion through organic and inorganic methods.
Work with design teams to ensure all marketing collateral are aligned with the ISB brand guidelines.
Ideating and executing new brand campaigns
Work closely with the digital marketing team on paid marketing strategies to drive conversions
Create and drive strategies to drive alumni engagement.

Job Specification
Knowledge / Education	Specific Skills	Desirable Experience
Master’s / Post-Graduate degree	Partner / vendor management Managing brand marketing Good understanding of content marketing Good sense of design	5 – 10 years on a brand / agency side, with experience in marcomms or brand marketing

Job Interface/Relationships:
Internal	External
ISB Marcomms department ISB Digital Learning Team	Partners Agencies Vendors Students

S.No	Key Responsibilities	% Time Spent
1	Marcomms	30%
2	Creating assets for building a strong brand identity	40%
3	Drive strategies to build brand advocates	20%
4	Ideate and execute for innovative marketing ideas	10%
	Total Time Spent on All Responsibilities	100%