Associate Director - Media Relations Marketing and Communications Department

The Indian School of Business (ISB), founded in 2001, is a top-ranked, world-class business school in India with campuses in Mohali and Hyderabad. ISB is perhaps one of the largest and finest examples of philanthropic endeavours and impact in recent times. ISB has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB), making it the only the 100th School in the world to achieve this ‘triple crown’ of accreditations. ISB is committed to hiring and developing staff who want to work in a high-performing culture that supports the outstanding work of our alumni, faculty, staff, and students. In deciding whether to apply for a staff position at the ISB, candidates are strongly encouraged to consider their alignment with ISB’s mission and values.

We are currently seeking a candidate to join our team as an Associate Director – Media Relations who will be responsible for building and maintaining a strong brand for the institution among Indian and international media by facilitating opportune interactions with the media for key stakeholders and overseeing the timely dissemination of key information/updates to the media.

The position holder will report to the Head - Marketing and Communications.

Key responsibilities

  • Designing and implementing strategies that cultivate our relationships with media, engage and expand our audiences, and sustain brand awareness
  • Promoting and maintaining a positive image of the School by ensuring strong presence in print and electronic media
  • Positioning ISB as a research-focused B School and showcasing the expertise and calibre of ISB faculty; Generating talking/writing opportunities for ISB faculty in the top tier publications
  • Planning and facilitating periodic media interactions/relationship building meetings with senior spokespersons from the School
  • Organising press meets for key announcements/events of the School
  • Developing and implementing media strategies in line with the School’s strategic communications plans
  • Developing content for press releases and talking points for media interactions
  • Liaising with various departments within the School to generate media interest in their activities
  • Responding to queries from different sources, primarily the media, in a timely manner
  • Analysing media presence, benchmarking against other B-Schools/competitors, and presenting such information to internal stakeholders

Candidate profile

  • Preferably a Master’s in Communications or Journalism
  • Intensive knowledge of media practices across online and offline channels
  • Should have strong relationships/connections with local and national media
  • Prior experience of leading a media/communications team as well as working in an individual contributor role
  • Prior exposure to process and stakeholder management

Desired attributes

  • Excellent interpersonal, writing, and collaboration skills and the ability to work with multiple stakeholders under tight deadlines
  • Excellent attention to detail, and multi-tasking skills
  • Hands-on approach to seeking and amplifying information from within the School
  • Good to have: Prior experience in a similar role in leading B-schools/higher education institutions
  • Good to have: An experience of journalism writing

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