Job Title:

Assistant Manager – Marketing, ISB Executive Education

Function:

Executive Education

Name of Job Holder:

Location:

Hyderabad

Reports to position:

Manager/Sr. Manager – Brand and Communications

Band:

A4

Reportees to Position:

NA

Job Purpose

ISB Executive Education has a fast-paced and high-growth environment with more than 50 programme delivered annually.

This role requires the incumbent to support the programme planning and other aligned activities for Executive Education.

To contribute to positioning ISB as a sought-after brand for Executive Education (EE)

·       Co-create content and communication collateral for various channels

·       Manage the design, implementation, and monitoring of collateral for a range of online & offline marketing and communication strategies.

Job  Outline

Your responsibilities will include:

·       Developing and executing a results-driven, multi-platform, multi-channel communications plan in line with the ISB Executive Education brand.

·       Creating and managing all marketing collateral for open programmes (both B2C and B2B segments)

·       Plan and implement marketing activities like email campaigns, marketing events, thought-leadership communication, etc.

·       Liaise with internal stakeholders to periodically compile thought-leadership content for knowledge-led communication.

·       Create and adhere to a standardised process checklist to ensure brand and communication consistency in a high-volume, high-intensity work environment.

·       Monitor and track effectiveness of campaigns, events, thought-leadership initiatives, and course correct as required

·       Collaborate with other teams and departments within ISB-EE, ISB, and external vendors to create and/or customise communications and marketing activities.

·       Plan and execute programme content creation i.e. testimonials in all forms including video and podcast. Liaise with empaneled vendors to plan and schedule activities while managing all the logistics end-to-end.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

·       A graduate degree in Marketing /Mass Communication/ Journalism

·       Strong knowledge of content development in various formats.

·       Strong knowledge of business communication across both B2C and B2B segments.

·       Excellent verbal & written communication skills

·       High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.

·       Excellent interpersonal skills and are adept at building relationships with different stakeholders

·       Prior experience in marketing and communications, preferably in the Education or EdTech sector

Job Interface/Relationships:

Internal

External

• Internal teams
• Other departments in ISB, incl. Marketing, External Relations, ISB Studios, Alumni Relations, Career Advancement Services, etc.

§  Creative/Media Agencies

§  Digital Marketing Agency

S.N

Key Responsibilities

% Time Spent

1

Plan and execute marketing and communications efforts (multi-channel, multi-format)

50%

2

Content creation (to some extent) and proof-reading

30%

3

New initiatives, value-based solutions, or process-improvements in communication/collateral management

20%

Total Time Spent on All Responsibilities

100%

Any Other Significant Input

This role demands high-volume, time-bound marketing operations to be carried out with 100% accuracy.