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Associate Director - Brand and Content with Executive Education Department
Associate Director – Brand
ISB Executive Education
Name of Job Holder:
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This role is responsible for overseeing the development, implementation, and management of brand strategy.
The person will lead the efforts to further enhance the differentiated brand for ISB Executive Education through an innovative, distinctive strategy that leverages knowledge to build significant WoM and virality.
Craft an organic brand strategy leveraging the school’s expertise in research-led knowledge and business portfolios.
Drive events for the brand and alumni engagement, knowledge creation, PR and social media strategy for ISB Executive Education.
Build a strategy that is actionable and outcome-led that can be measured through organic business metrics.
Have a very strong process-driven working style to create and execute a cohesive strategy driven by timelines and measured by output.
Design brand campaigns to enhance brand consideration, measured by impact on organic business inflow.
Conduct market research and analyse customer insights to ensure consistency of brand voice permeates all customer-facing touchpoints of ISB ExecEd and delivers higher CX score.
Be the brand custodian in crafting the brand positioning, guidelines and messaging to align all LoBs to a standard brand voice.
The incumbent will be required to drive consistency and adhere to school-wide branding and design standards, ensuring that the school’s reputation is upheld.
Be a curious marketer, keep track of the competition, and explore and research ways to stay ahead and build a differentiated brand for ISB Executive Education.
Knowledge / Education
Post Grad or higher education in communication or MBA from a reputed business school
A bachelor's degree in related fields of marketing, communications, or journalism
Proven success in running brand campaigns across B2B and B2C organisations
Excellent marcom skills (written and verbal)
Excellent stakeholder management and interpersonal skills
Exceptional organisation and prioritisation capabilities to work across multiple projects/ tasks at a time
Research and analytical skills
Social media proficiency
Familiarity with content management systems (Adobe) and marketing automation tools
12 - 15 years experience in branding, communication and driving successful campaigns
Sound working knowledge of Social Media Marketing –Facebook, LinkedIn and Twitter.
A fair understanding of the executive education/ EdTech space
BD/ Programme Management teams
Other school departments – RCIs, DT
Any Other Significant Input
ISB is an Equal Opportunity Employer (EEO), and in general our work schedules are structured in order to give every employee a good work-life balance. As per the business needs though each of us are at times expected to stretch our limits and also pitch in on weekends. A compensatory off can be taken though in lieu of working on an off-day or a holiday, as per the extant HR policy of the organization.
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