Job Title:

Communications & Marketing Manager – Public Sector

Function:

Marketing & Communications

Name of Job Holder:

Location:

Hyderabad

Reports to position:

Director – Government Solutions

Band:

A3

Reportees to Position:

Job Purpose

To contribute to positioning ISB as a thought leader in Public Sector by:

·       Create messaging and content for multifaceted platforms

·       Manage the design, implementation, and management of a range of online & offline marketing and communication strategies for Public Sector

Job  Outline

Government vertical within Executive Education department of ISB focuses on conducting capacity building initiatives in Public Sector through various custom programmes,  targeting grassroot impact through various skilling initiatives and driving policy research and analysis.

Your responsibilities will include:

·       Developing and executing a results-driven, multi-platform, multi-channel communications strategy and plan in line with overall ISB’s brand direction while reflecting priorities in public sector

·       Content writing and content development in line with ISB’s focus on Public Sector

·       Creating and managing all marketing materials and collateral for public sector initiatives

·       Plan and implement effective communication strategies to position ISB as a thought leader in the space through multiple channels and formats

·       Plan and implement online and offline marketing activities, account-based marketing, social media, demand generation, lead generation in public sector segment

·       Tracking effectiveness of various campaigns, initiatives and course corrections as required

·       Collaborating with other departments within ISB and with vendors to create and/or localize communications and marketing activities and develop supporting assets

·       Leading the planning and implementation of PR and initiatives related to public sector

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

·       You have a degree in Marketing / Mass communications/ Journalism

·       Strong knowledge of content development in multiple formats

·       Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel.

·       Exceptional verbal & written communication skills.

·       High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.

·       Excellent interpersonal skills and are adept at building relationships with different stakeholders

·       Prior experience in marketing and communications, preferably in public sector OR

·       Background in journalism

Job Interface/Relationships:

Internal

External

• Faculty members
• Other departments in ISB, incl. Marketing, External Relations, Studios etc.

§  Public Sector officials

§  Media Agencies

§  Vendors

S.N

Key Responsibilities

% Time Spent

1

Strategize, plan and execute marketing and communications efforts (multi-channel, multi-format) in Public Sector to establish ISB as thought leader in the space

50%

2

Content development and writing

30%

3

Demand & lead generation through outreach

20%

Total Time Spent on All Responsibilities

100%

SN

Key Result Area

Key Performance Indicator

Measure

Weightage

1

Effective marketing & communication strategies and execution

§ Target audience reach

§ ISB’s positioning in the segment

§  

50%

2

Lead generation

§ Number and quality of leads generated in the target segment

§  

25%

3

Content Development

·       Feedback received on content

§  

25%

Any Other Significant Input