Job Title:

Manager

Function:

Outreach/Industry Relations

Reports to position:

Associate Director

Location:

Hyderabad

Reportees to Position:

None or Associate

Band:

A3

Job Purpose

·       Responsible for building B-B/B-C connects with the industry for AMPBA’s Capstone projects, short-term seminars/workshop/Roundtables.

·       Responsible for IIDS branding  

·       Planning and delivery of events, outreach activities, new initiatives, supporting alumni engagement and industry relations for the IIDS Lab.

·       Designing and implementing a strategic marketing and sales plan that expands IIDS customer base and ensure it’s strong presence in the industry.

Job Outline

·       The incumbent is responsible for generating and converting leads from (or managing existing relations with B-B, B-C, ISB Alumni, AMPBA Alumni etc.) program aspirants, potential project sponsors, alumni, etc.

·       Responsible to tie-up with industry for capstone projects.

·       Design and implement a strategic business plan that expands IIDS customer base and ensure it’s strong presence in the industry.

·       Build and promote strong, long-lasting customer/participants relationships (Alumni, B-B, B-C) by partnering with them and understanding their needs.

·       Present sales, revenue and expenses reports and realistic forecasts to the management team

·       Deploying successful marketing campaigns from ideation to execution.

·       Developing strategies and tactics to boost the IIDS reputation and drive qualified traffic

·       Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

·       Produce valuable and engaging content for our website and blog that attracts and converts our target groups

·       Build strategic relationships and partner with key industry players, agencies and vendors

·       Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

·       Analyze consumer behavior and adjust email and advertising campaigns accordingly

·       Responsible for organizing events(Conference/Summits/Workshop/Round-Tables/Seminar)

·       The incumbent should have prior exposure to IT/ITES or analytics industry. The incumbent needs to be well versed in CRM databases, digital marketing strategies and be able to leverage various channels for brand awareness. S/he will coordinate with respective teams (Digital Marketing, Executive Education, Alumni office, etc.) for various activities.

·       The incumbent has to coordinate with all the stakeholders in effective planning and smooth execution of the programmes/events/initiatives or any other activities assigned.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

Technical and Management education from a reputed institute with good knowledge of data science industry.

·   Knowledge of or exposure to IT/ITES and data science/business analytics industry.

·   Excellent communication and interpersonal skills,

·   Excellent networking, influencing & negotiation skills,

·   Sense of customer relationship, business development opportunities,

·   Ability to manage multiple tasks and with multiple stakeholders at the same time,

·   Excellent in coordination & attention to details.

·   Prior exposure to digital marketing will be added advantage.

4-12 years (client relations, techno-functional)

Job Interface/Relationships:

Internal

External

§  AFA-AMP Admission Team

§  Alumni Engagement Team

§  Marketing and Communications

§  External relations

§  Corporate Relations

§  Research Centres

§  Certification Programmes team

§  Manager Academics

§  Manager Administration

§  Prospective aspirants

§  Industry leaders and HR heads

§  Alumni

§  Guest speakers

§  Visiting faculty

§  Industry Connects

§  Clients

Sr. No.

Key Responsibilities

% Time Spent

1

·       Design and implement a strategic business plan that expands IIDS’s customer base and ensures its strong presence in the industry.  

·       Source Capstone Projects from industry and Liaison between ISB and project sponsors along with ensuring the publication of outcomes.

·       Coordinate with Industry Speakers series and strengthen the collaboration with visitors through research/consulting projects, executive programs, invited talks, etc.

30%

2

·       Market short-term programs such as workshops/seminars/roundtables/summits/conferences etc. and increase market awareness.

·       Branding and Marketing of Data Science Summit and Datathon

·       Organize DataTalks and other events branding of IIDS and AMPBA

·       Present sales, revenue, and expenses reports and realistic forecasts to the management team.

·       Organize Alumni city-wise meetups, alumni events, and alumni involvement in different activities.

·       Consolidate/develop material for newsletters and other reports and manage from designing to the publication of Newsletters.  

30 %

3

·       Developing strategies and tactics to boost the IIDS reputation and drive qualified traffic.

·       Create content for social media handles such as alumni testimonials/faculty testimonials/industry experts’ testimonials.

·       Create brochure for AMPBA, short duration programmes and events.

·       Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

·       Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.

·       Analyze consumer behavior and adjust email and advertising campaigns accordingly.

·       Manage Social handles, and intranet portals of IIDS Lab and AMPBA.  

·       Analyze consumer behavior and adjust email and advertising campaigns accordingly

20 %

4

·       Build relationships with external stakeholders with respect to AMPBA program (Alumni Mentorship Programme)

·       Organize career support activities for Advanced Management Programme in Business Analytics Students.

·       Aligning alumni for AMPBA interviews.

20 %

Any Other Significant Input

The incumbent must have knowledge of data science/business analytics domain and be updated with latest trends in the industry. S/he must be effective communicator and influencer in managing the relationship with stakeholders (internal/external). S/he must be collaborative and innovative and should be able to execute the ideas. S/he should be comfortable driving multiple tasks together and still deliver within deadline.  Also, the incumbent should be comfortable in long and frequent travels and working on weekends, if required.

Prior experience in techno-functional marketing and exposure to data science/analytics industry will be an edge.

Any Other Significant Input

Work on weekends/holidays/travels will be required to meet the targets.