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The Manager would own the brand-building efforts for ISB Executive Education across channels.
Build the ISB ExecEd knowledge brand by leveraging existing ISB knowledge resources and creating original content.
An exemplary content writer who knows the art of effective communication. Can make consumer-friendly content pieces out of intensive research papers.
A strong understanding and eye for detail in terms of writing, proofreading and editing articles and writing the copy and creatives for sharing them in an engaging format on social media.
Be a curious marketer and keep track of competition and explore and research ways to stay ahead and build a differentiated brand for ISB Executive Education.
Have a very strong process-driven working style to create and execute a cohesive content strategy, which is driven by timelines and measured by output.
The incumbent will be required to drive consistency and adhere to school-wide branding and design standards, ensuring that the school’s reputation is upheld.
The content writer should have good understanding of content in the business and higher education space.
She/He should have sound knowledge of social media platforms and content consumption patterns and formats on the relevant channels – Linkedin, YouTube, Instagram and Facebook.
Must also demonstrate the ability to handle a high volume of creative output at any given time for timely execution of the content and social media plans.
Knowledge / Education
Graduate/ PG Diploma in marketing/ communication or related disciplines
Excellent marcom skills (written and verbal)
Excellent stakeholder management and interpersonal skills
Exceptional organization and prioritization capabilities to work across multiple projects/ tasks at a time
Strong campaign execution, coordination and vendor management capabilities
Working experience of organic and paid social media campaigns
10-12 years experience in content-led branding, communication and driving successful campaigns
Sound working knowledge of Social Media Marketing –Facebook, LinkedIn and Twitter.
A good understanding of the executive education/ EdTech space and web development skills would also be highly desirable.
BD/ Programme Management teams
Agencies/ Content Writers
Any Other Significant Input
ISB is an Equal Opportunity Employer (EEO), and in general our work schedules are structured in order to give every employee a good work-life balance. As per the business needs though each of us are at times expected to stretch our limits and also pitch in on weekends. A compensatory off can be taken though in lieu of working on an off-day or a holiday, as per the extant HR policy of the organization.
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