Job Title:

Manager – Brand & Digital Content

Function:

ISB Executive Education

Name of Job Holder:

Location:

Hyderabad

Reports to position:

AD

Band:

A3

Reportees to Position:

1

No. of Positions

1

Job Purpose

The Manager would own the brand-building efforts for ISB Executive Education across channels.

Job Outline

• Build the ISB ExecEd knowledge brand by leveraging existing ISB knowledge resources and creating original content.
• An exemplary content writer who knows the art of effective communication. Can make consumer-friendly content pieces out of intensive research papers.
• A strong understanding and eye for detail in terms of writing, proofreading and editing articles and writing the copy and creatives for sharing them in an engaging format on social media.
• Be a curious marketer and keep track of competition and explore and research ways to stay ahead and build a differentiated brand for ISB Executive Education.
• Have a very strong process-driven working style to create and execute a cohesive content strategy, which is driven by timelines and measured by output.
• The incumbent will be required to drive consistency and adhere to school-wide branding and design standards, ensuring that the school’s reputation is upheld.
• The content writer should have good understanding of content in the business and higher education space.
• She/He should have sound knowledge of social media platforms and content consumption patterns and formats on the relevant channels – Linkedin, YouTube, Instagram and Facebook.
• Must also demonstrate the ability to handle a high volume of creative output at any given time for timely execution of the content and social media plans.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

• Graduate/ PG Diploma in marketing/ communication or related disciplines

• Excellent marcom skills (written and verbal)
• Excellent stakeholder management and interpersonal skills
• Exceptional organization and prioritization capabilities to work across multiple projects/ tasks at a time
• Strong campaign execution, coordination and vendor management capabilities
• Working experience of organic and paid social media campaigns

• 10-12 years experience in content-led branding, communication and driving successful campaigns
• Sound working knowledge of Social Media Marketing –Facebook, LinkedIn and Twitter.
• A good understanding of the executive education/ EdTech space and web development skills would also be highly desirable.

Job Interface/Relationships:

Internal

External

• Faculty
• BD/ Programme Management teams
• Research Associates
• IT

• Agencies/ Content Writers
• Vendors

Any Other Significant Input

ISB is an Equal Opportunity Employer (EEO), and in general our work schedules are structured in order to give every employee a good work-life balance. As per the business needs though each of us are at times expected to stretch our limits and also pitch in on weekends. A compensatory off can be taken though in lieu of working on an off-day or a holiday, as per the extant HR policy of the organization.