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Job Title: |
Managar/ Sr. Manager – Digital Marketing |
Function: |
Executive Education |
Name of Job Holder: |
|
Location: |
Hyderabad |
Reports to position: |
AD - Marketing |
Band: |
A3 |
Reportees to Position: |
Manager, AM, Associate |
No. of Positions |
1 |
Job Purpose |
The Digital Marketing Manager to expected to lead the end-end digital marketing efforts. We are looking for a passionate, detail-oriented, agile, self-starter who can build relationships with internal and external stakeholders. |
Job Outline |
The incumbent is responsible for managing entire gamut of digital activities – performance, organic and social media – for ISB EE to bring in candidates, ensuring the goals of cohort size, quality and revenues are met. To meet the above objective, the incumbent will have to strategize and develop digital marketing plans and drive digital marketing activities in a cost effective manner. S/he will need to leverage all opportunities, budget and resources available within the School (other departments, alumni, and students) to build higher brand equity for Exec Ed while having a clear focus on business. S/he will be responsible to oversee the online marketing strategy- plan and execute digital marketing campaigns and design, maintain and supply content for the programmes. S/he will have to structure effective digital marketing campaigns and manage the lead conversion process and facilitate the admissions process. The incumbent will oversee all the digital marketing activities and track their effectiveness and undertake necessary course correction as needed. S/he needs to be aware of other competitive offerings in the market, both domestic and foreign, and suggest changes to the strategy on a periodic basis, including changes in the programme to maintain ISB’s competitive edge. S/he will work towards clear, defined and measurable outcomes, further detailed in individual KPIs, formulated year on year. |
Job Specification |
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Knowledge / Education |
Specific Skills |
Desirable Experience |
|
|
|
S.No |
Key Responsibilities |
% Time Spent |
1 |
Lead Generation for all programmes. |
25% |
2 |
Social Media Marketing – programme based and brand building |
35% |
3 |
Automation, reporting and analytics |
20% |
4 |
To monitor and oversee the budgets of the assigned programmes |
10% |
5 |
To collaborate with stakeholders to reach the desired outcomes |
10% |
Any Other Significant Input |
The applicant is expected to be comfortable with Social Media platforms and analytics. It would be helpful if the applicant has exposure to Adobe Suite of products and other martech tools, to improve efficiencies. |
Timings
Monday- Friday, 08:00 AM IST to 06:00 PM IST