Job Title:

Managar/ Sr. Manager – Digital Marketing

Function:

Name of Job Holder:

Location:

Hyderabad

Reports to position:

AD - Marketing

Band:

A3

Reportees to Position:

Manager, AM, Associate

No. of Positions

1

Job Purpose

The Digital Marketing Manager to expected to lead the end-end digital marketing efforts. We are looking for a passionate, detail-oriented, agile, self-starter who can build relationships with internal and external stakeholders.

Job Outline

The incumbent is responsible for managing entire gamut of digital activities – performance, organic and social media – for ISB EE to bring in candidates, ensuring the goals of cohort size, quality and revenues are met.

To meet the above objective, the incumbent will have to strategize and develop digital marketing plans and drive digital marketing activities in a cost effective manner. 

S/he will need to leverage all opportunities, budget and resources available within the School (other departments, alumni, and students) to build higher brand equity for Exec Ed while having a clear focus on business. S/he will be responsible to oversee the online marketing strategy- plan and execute digital marketing campaigns and design, maintain and supply content for the programmes.

S/he will have to structure effective digital marketing campaigns and manage the lead conversion process and facilitate the admissions process. The incumbent will oversee all the digital marketing activities and track their effectiveness and undertake necessary course correction as needed.

S/he needs to be aware of other competitive offerings in the market, both domestic and foreign, and suggest changes to the strategy on a periodic basis, including changes in the programme to maintain ISB’s competitive edge.

S/he will work towards clear, defined and measurable outcomes, further detailed in individual KPIs, formulated year on year.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

• Management education from a reputed institute
• Courses in digital automation/ martech will be an added advantage

• Responsible for overall online marketing strategy – plan, manage and execute digital  marketing campaigns end to end.
• Create performance and social media campaigns and strategies for the programmes including budget planning, content, and implementation and continuously track and improve ROAS
• Ensures brand consistency in marketing across platforms
• Plan, execute and monitor effective social media marketing campaigns.
• Have a clear understanding of channel specific marketing strategies and execute campaigns contextual to the channel – LinkedIn, FB, Twitter, Insta, Quora
• Identify new trends in digital marketing and evaluate new technologies and find newer ways of automation – in marketing and overall for the admissions process
• Lead the analytics and reporting function in digital campaigns with a focus on optimisation and provide periodic reports and analyses to the senior mngt
• Establish best practices around the use of data and analytics to formulate marketing and campaign effectiveness and lead overall approach on use of digital marketing agencies
• Work with other team members to hit organizational goals and objectives.

• 7 - 10 years experience in digital marketing
• In-depth experience of social media marketing
• Martech experience and digital automation experience is a major plus

S.No

Key Responsibilities

% Time Spent

1

Lead Generation for all programmes.

25%

2

Social Media Marketing – programme based and brand building

35%

3

Automation, reporting and analytics

20%

4

To monitor and oversee the budgets of the assigned programmes

10%

5

To collaborate with stakeholders to reach the desired outcomes

10%

Any Other Significant Input