Job Title:

Manager Data and Web Analytics

Function:

Name of Job Holder:

Location:

Reports to position:

Director Digital Learning

Band:

Reportees to Position:

None

Job Purpose

Job  Outline

• Develop and implement a data and web analytics strategy that aligns with the overall business objectives and vision
  
• Lead the development of data and web analytics guidelines, measurement plans, and reporting frameworks that are aligned with the target audience.
• Develop and implement a plan for tracking and analyzing website performance, user behavior, and campaign effectiveness using a variety of tools and platforms such as Google Analytics, Adobe Analytics, and others.
• Work closely with the marketing, product, and sales teams to ensure that data analysis and insights are utilized to drive business growth and optimization of marketing and sales campaigns
• Monitor and analyze the performance of web analytics and data initiatives and make recommendations for improvement
• Identify and capitalize on new data and web analytics opportunities to drive business growth.
• Manage the budget for data and web analytics initiatives and ensure that all activities are cost-effective

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

Bachelor's degree in mathematics, statistics, computer science, or a related field; Master's degree preferred

• Proven experience in web analytics, data analysis, and reporting
• Strong analytical and problem-solving skills
• Excellent communication and project management skills
• Experience with web analytics platforms such as Google Analytics, Adobe Analytics, or equivalent
• Experience in data visualization tools such as Tableau, Power BI, or equivalent
• Knowledge of statistical techniques and methodologies for data analysis and insights

• 5+ years of experience in web analytics, data analysis, and reporting
• Experience in a fast-paced, dynamic environment
• Experience working with cross-functional teams

Job Interface/Relationships:

Internal

External

• Within department or other departments in ISB

• Vendors & partners

S.No

Key Responsibilities

% Time Spent

1

Develop and implement a data and web analytics strategy that aligns with the overall business objectives and vision

30%

2

Manage all data and web analytics and ensure that they are aligned with the overall strategy

40%

3

Innovation and New Ideas testing

20%

4

Setting up robust system and process

10%

S.No

Key Result Area

Key Performance Indicator

Measure

Weightage

1

Data and Web Analytics Strategy Development and Implementation

Website performance, user behavior, campaign effectiveness

Revenue Impact

50%

2

Data and Web Analytics Management Accuracy and consistency of data reporting and analysis

Consistency of insights across all data sources

Revenue Impact

30%

3

Innovation and New Ideas testing

Ensure we are testing new ideas and constantly innovation  

No of new initiative  taken

20%

Any Other Significant Input

• Good communication skills – written and verbal
  
• Comfortable with Multitasking – job might require working over extended hours on select days