[{"value":"utm_source","text":"00N0I00000KT1fD"},{"value":"utm_medium","text":"00N0I00000KT1fI"},{"value":"campaignname","text":"00N0I00000KT1fN"},{"value":"uterm","text":"00N0I00000KT1fS"},{"value":"adgroupname","text":"00N0I00000KT1md"},{"value":"keyword","text":"00N0I00000KT1mx"},{"value":"creative","text":"00N0I00000KT1nR"},{"value":"devicemodel","text":"00N0I00000KT1ng"},{"value":"placement","text":"00N0I00000KT1nq"},{"value":"target","text":"00N0I00000KT1ot"},{"value":"device","text":"00N0I00000KT1o0"},{"value":"network","text":"00N0I00000KT1o5"},{"value":"matchtype","text":"00N0I00000KT1oA"},{"value":"gclid","text":"00N0I00000KT1oF"},{"value":"campaignname","text":"00N0I00000KT1nM"},{"value":"term","text":"00N0I00000KT1n7"}]
Job Title: |
Marketing Analyst |
Function: |
CEE |
Name of Job Holder: |
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Location: |
Hyderabad |
Reports to position: |
Associate Director |
Band: |
A3 |
Reportees to Position: |
N.A. |
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Job Purpose |
Experience, highly motivated marketing analyst, who can provide rigorous, data driven insights to support day-to-day BAU and strategic decision-making for the Centre for Executive Education (CEE). |
Job Outline |
Key Responsibilities
Key Skills for a Data Analyst Core Skills
Tacit Skills
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Job Specification |
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Knowledge / Education |
Specific Skills |
Desirable Experience |
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Job Interface/Relationships: |
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Internal |
External |
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S.No |
Key Responsibilities |
% Time Spent |
1 |
Carry out analysis on data related to past and current registrations to enrollments, across programmes. Draw comparisons against past years’ trends for meaningful insights. |
40% |
2 |
Prepare impactful reports with clear observations & insights to enable decision-making. |
20% |
3 |
Study trends from various internal and external data sources, benchmark using internal and external sources, study competition to create best practices that dovetail into the larger goal of creating a best-in-class impeccable process to drive enrollments. |
40% |
|
Total Time Spent on All Responsibilities |
100% |
S No |
Key Result Area |
Key Performance Indicator |
Measure |
Weightage |
1 |
To have a best-in-class impeccable process to drive enrollments |
Data collation & analysis of admission cycles, with adequate checks and balances |
Regular frequency of error-free reports for making decisions. |
40% |
2 |
Innovation |
Study Competition – Admission Process of Global Top 5 B-Schools in the Executive Education space |
Changes incorporated in the current application and admission process |
35% |
3 |
Digital Transformation |
UAT Testing of New CEE portal, Campaign landing pages |
Control Measure –BSugs detected vs missed |
25% |
Any Other Significant Input |
Timings
Monday- Friday, 08:00 to 18:00