Job Title:

Senior Manager – Enterprise Marketing

Function:

Marketing

Name of Job Holder:

Location:

Hyderabad

Reports to position:

AD – Marketing

Band:

A3

Reportees to Position:

NA

Job Purpose

The role will lead the marketing efforts in conjunction with the business teams to contribute to positioning ISB Executive Education as a sought-after brand for Enterprises.

Job Outline

• Creating a marketing strategy aligned to brand goals and enterprise business goals.
• Craft segment and product, and account-based level marketing campaigns, execute and monitor them closely for agreed measurable outcomes.
• Execute a results-driven, multi-platform, multi-channel communications plan in line with the ISB Executive Education brand.
• Plan and implement marketing activities like email campaigns, marketing events, thought-leadership communication.
• Work closely with BD teams to move prospective clients through the funnel to closure.
• Create and adhere to a standardised process checklist to ensure consistency and timelines in a high-volume, high-intensity work environment.
• Monitor and track the effectiveness of campaigns, events, thought-leadership initiatives, and course-correct as required.
• Collaborate with other teams and departments within ISB-EE, ISB, and external vendors to create and/or customise communications and marketing activities.
• Liaise with internal school resources and vendors to plan and schedule activities while managing the logistics end-to-end.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

• A degree in Marketing from an institution of repute

• In-depth experience in crafting innovative campaigns and executing them with continual optimisation
• Strong knowledge of content development in various formats.
• Strong knowledge of business communication for B2B segments.
• Excellent verbal & written communication skills
• High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• Excellent interpersonal skills and adept at building relationships with different stakeholders.

• Overall 10 -15 years of experience in enterprise marketing or related areas
• Prior experience in marketing and communications, preferably in the Education or EdTech sector
• Hands-on experience in B2B sales or marketing roles

Job Interface/Relationships:

Internal

External

• BD, Programme management
• Other departments in ISB, incl. Marketing, External Relations, ISB Studios, Alumni Relations, Career Advancement Services
• Faculty

• Creative/media agencies
• Business forums like CII, NASSCOM

Any Other Significant Input

This role demands high-volume, time-bound marketing operations to be carried out with 100% accuracy.