Senior Manager - Content with Digital Learning

Job Title:

Senior Manager Content

Function:

 

Name of Job Holder:

 

Location:

 

Reports to position:

Director Digital Learning

Band:

Sr Manager

Reportees to Position:

None

 

 

 

Job Purpose

The Senior Manager Content is responsible for leading the development, implementation, and management of the content strategy for ISB Online. This role requires a combination of strategic thinking, content management expertise, and strong leadership skills to ensure that the content produced is of high quality, engaging, and aligned with the overall business objectives and vision of ISB Online.

 

Job  Outline

  • Develop and implement a content strategy that aligns with the overall business objectives and vision of ISB Online.
  • Lead the development of content guidelines, messaging, and positioning that are aligned with the target audience and the ISB’s values.
  • Work closely with the marketing team, marketing agencies and sales teams to ensure that all content produced is consistent with the brand and marcom strategy.
  • Monitor and analyze the performance of the content initiatives and make recommendations for improvement.
  • Identify and capitalize on new content opportunities to drive business growth.
  • Manage the budget for content initiatives and ensure that all activities are cost-effective.  Build and maintain strong relationships with key internal and external stakeholders.

 

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience
Bachelor's degree in English, journalism, communication, or a related field; MBA or Masters preferred
  • Proven experience in developing and managing content strategy
  • Strong analytical and creative skills
  • Excellent communication and project management skills
  • 7+ years of experience in content development and management
  • Experience in a fast-paced, dynamic environment
  • Experience working with cross-functional teams

 

Job Interface/Relationships:

Internal

External
  • Within department or other departments in ISB
  • Digital marketing agencies
  • Freelance content developers/writers.
  • Vendors & partners

 

S.No

Key Responsibilities

% Time Spent

1

Develop and implement a content strategy that aligns with the overall business objectives and vision of ISB Online

30%

2

 Manage content calendar and ensure it aligns with the overall brand guidelines

40%

3

Identify and capitalize on new content opportunities to drive business growth

20%

4

Monitor and analyze the performance of the content initiatives and make recommendations for improvement

10%

 

S.No

Key Result Area

Key Performance Indicator

Measure

Weightage

1

Content Development and Management

Quality of content, Engagement, and Feedback

Revenue Impact

50%

2

Collaboration and Coordination with other departments

Consistency of brand message and positioning across all marketing media

Revenue Impact

30%

3

Innovation and New Ideas testing

Ensure we are testing new ideas and constantly innovation  

No of new initiative  taken

20%

 

Any Other Significant Input
  • Good communication skills – written and verbal
  • Comfortable with Multitasking – job might require working over extended hours on select days