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Job Title: |
Senior Manager Content |
Function: |
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Name of Job Holder: |
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Location: |
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Reports to position: |
Director Digital Learning |
Band: |
Sr Manager |
Reportees to Position: |
None |
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Job Purpose |
The Senior Manager Content is responsible for leading the development, implementation, and management of the content strategy for ISB Online. This role requires a combination of strategic thinking, content management expertise, and strong leadership skills to ensure that the content produced is of high quality, engaging, and aligned with the overall business objectives and vision of ISB Online. |
Job Outline |
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Job Specification |
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Knowledge / Education |
Specific Skills |
Desirable Experience |
Bachelor's degree in English, journalism, communication, or a related field; MBA or Masters preferred |
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Job Interface/Relationships: |
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Internal |
External |
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S.No |
Key Responsibilities |
% Time Spent |
1 |
Develop and implement a content strategy that aligns with the overall business objectives and vision of ISB Online |
30% |
2 |
Manage content calendar and ensure it aligns with the overall brand guidelines | 40% |
3 |
Identify and capitalize on new content opportunities to drive business growth |
20% |
4 |
Monitor and analyze the performance of the content initiatives and make recommendations for improvement |
10% |
S.No |
Key Result Area |
Key Performance Indicator |
Measure |
Weightage |
1 |
Content Development and Management |
Quality of content, Engagement, and Feedback |
Revenue Impact |
50% |
2 |
Collaboration and Coordination with other departments |
Consistency of brand message and positioning across all marketing media |
Revenue Impact |
30% |
3 |
Innovation and New Ideas testing |
Ensure we are testing new ideas and constantly innovation |
No of new initiative taken |
20% |
Any Other Significant Input |
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