Webinar on Account Based Marketing By Prof. D.V.R. Seshadri, Prof. Piyush Kumar and Shivina Kumar

Oct 22, 2020 - Oct 22, 202018:00 - 19:00

ISB-CBM invites you for a webinar on Account-Based Marketing. The webinar will focus on the state of the art of account-based marketing (ABM); the modern approach to business to business markets. The panelists will discuss the benefits of ABM, the steps involved in executing it, the required technology stacks and analytics capabilities, and the organizational changes necessary to derive the maximum value from this breakthrough approach.