Media Resources

The refreshed ISB logo is a strategic evolution that modernizes the brand to reflect its new positioning: ‘empowering business leaders with knowledge and character to shape tomorrow, today’ while preserving ISB’s core identity and legacy.

The logo features a blue globe that transforms into birds in flight. The globe represents a strong foundation for learning and nurturing, a quality fundamental to an educational institution, while the birds symbolize freedom of thought and the ability to innovate and transcend traditional boundaries. Together, these elements embody ISB’s mission to create visionary leaders equipped to drive positive impact. 

The blue is vibrant and inspiring, symbolizing innovation and forward-thinking, while a clean, sans-serif wordmark adds boldness and sophistication. The symbol moves forward and upward, a direction that conventionally signals progress and empowerment—qualities central to ISB’s strategic direction.