Roy Arani

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Arani Roy

Assistant Professor, Marketing

Email ARANI_ROY@ISB.EDU

Website https://www.araniroy.com/

Overview

Professor Arani Roy is an Assistant Professor in the Marketing Department at the Indian School of Business. His research interest is in the area of self-discrepancies. Specifically, his research explores how feelings of not having enough resources and control in life affect an individual’s decision making. He is interested in exploring the impact of self-discrepnacies on relevant consumption contexts, such as, privacy behavior, local consumption likelihood, and subscription choices. His teaching interests are Brand Management, Consumer Behavior, Principles of Marketing, and Digital & Social Media Marketing. He has previously taught the Principles of Marketing course at McGill University. Arani completed his Ph.D. from McGill University, Canada. At ISB, Professor Roy teaches Brand Management.