Faculty

Professor Arani Roy is an Assistant Professor in the Marketing Department at the Indian School of Business.  His research interest is in the area of self-discrepancies.  Specifically, his research explores how feelings of not having enough resources and control in life affect an individual’s decision making. He is interested in exploring the impact of self-discrepnacies on relevant consumption contexts, such as, privacy behavior, local consumption likelihood, and subscription choices. His teaching interests are Brand Management, Consumer Behavior, Principles of Marketing, and Digital & Social Media Marketing.  He has previously taught the Principles of Marketing course at McGill University. Arani completed his Ph.D. from McGill University, Canada. At ISB, Professor Roy teaches Brand Management.