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Deepa Mani
Deputy Dean, Executive Education and Digital Learning
Professor of Information Systems
Email Deepa_Mani@isb.edu
Overview
Professor Deepa Mani is a faculty in the Information Systems area, and Research Fellow at the Indian School of Business. She was the Executive Director of the Srini Raju Centre for Technology and The Networked Economy at ISB. Deepa’s research interests are at the intersection of technology, organisation, and society. She is interested in studying the organization of IT and IT-enabled business functions in firms, and assessment of the business value of a broad class of IT decisions and interventions. Her research articles have been published in leading academic journals and extensively featured in refereed conference proceedings, edited book chapters, and popular media outlets. Deepa works closely with industry to drive innovation and strategies for the digital economy. She also works closely with the central and state governments to explore the impact of technology interventions in areas such as education, healthcare and urbanization.
Deepa serves as an Associate Editor for Management Science and Information Systems Research. Deepa completed her undergraduate education from St. Stephen’s College, Delhi University and her graduate education from Carnegie Mellon University. She received her doctorate degree from the University of Texas at Austin.
Experience
Academic
- 2021 - Present: Deputy Dean - Digital Initiatives & Executive Education, Indian School of Business
- 2020 - Present: Chair, Junior Faculty Consortium International Conference on Information Systems
- 2020 - Present: Professor, Indian School of Business
- 2018 - Present: Faculty Mentor, Doctoral Consortium, International Conference on Information Systems
- 2013 - 2021: Executive Director of SRITNE, Indian School of Business
- 2020 - 2021: Area Leader of Information Systems, Indian School of Business
- 2016 - 2020: Associate Professor, Indian School of Business
- 2012 - 2019: Research Fellow, Indian School of Business
- 2008 - 2016: Assistant Professor, Indian School of Business
Professional
- 2020 - Present: Member, Telangana Digital Education Committee
- 2019 - Present: Advisor, Michael & Susan Dell Foundation
- 2019 - Present: Consultant, World Bank
- 2020 - 2021: Independent Director, cKers Finance
- 2018 - 2019: Member, Confederation of Indian Industry, Telangana Digital Transformation Panel
- 2017 - 2018: , Smart City Advisory Council and Innovation Policy Committee, Government of Telangana
- 2002 - 2003: Founder and Director, Human Array, LLC, Pittsburgh
- 2000 - 2001: Technology Consultant, Mount Sinai Medical Center & JP Morgan Chase
- 1997 - 1998: Management Services Analyst, Housing Development Finance Corporation Ltd., India
In the Media
, 2021: Atrium talks with Prof. Deepa Mani, ISB Talks.
September 18, 2020: Does work-from-home work for all?, Hindu Business Line.
May 1, 2020: “Covid-19 lockdown: It's not the economy vs lives, it's lives vs lives", Fortune India.
March 30, 2020: Work from Home in the time of COVID-19, The Hindu.
March 28, 2020: WORK FROM HOME AND COVID-19, YOUTUBE.
May , 2015: ISB prepares model for developing smart cities, ET realty.
May , 2015: ISB prepares model for developing smart cities, Express computers.
May , 2015: ISB prepares model for developing smart cities finance everyday, Sify.com.
May , 2015: ISB mulls model for smart cities, Hindustan Times.
May , 2015: Indian School of Business prepares model for developing smart cities, .
May , 2015: Indian School Of Business Prepares Model For Developing Smart Cities, Siliconindia.com.
May , 2015: ISB prepares for developing smart cities, PTI.
May , 2015: ISB Prepares Model for Developing Smart Cities, Economic Times.
May , 2015: ISB PREPARES MODEL FOR SMART CITIES, Deccan Chronicle.
May , 2015: ISB prepares model for developing smart cities, DNA.
May , 2015: SB prepares model for developing smart cities, Business Standard.
May , 2015: This Indian management school will now tell Indian cities if they’re ‘Smart City’ worthy, Business insiderindia.com.
May , 2015: ISB PREPARES MODEL FOR SMART CITIES, Asian Age.
August 13, 2014: GIC maturity index developed to help 750 MNCs in India, FirstBiz.
August 12, 2014: ISB initiative to benefit 750 multi-national companies, The Hindu.
August 12, 2014: ISB, Deloitte, Nasscom Develop Index For Global In-House Centres In India, CxOtoday.
August 12, 2014: ISB initiative to benefit 750 multi-national companies, India everyday.
August 12, 2014: ISB, Deloitte and Nasscom develop index for GICs in India, Topnewsindia.
August 11, 2014: ISB, Deloitte, Nasscom Develop Index for Global In-house Centres in India, NDTV.
August 11, 2014: ISB, Deloitte and Nasscom develop index for GICs in India, Zee news.
August 11, 2014: ISB, Deloitte float index for GICs, Financial Chronicle.
August 11, 2014: ISB, Deloitte, Nasscom develop index for global in-house centres, Business line.
August 11, 2014: ISB, Deloitte and Nasscom develop index for GICs in India, Business Standard.
August 11, 2014: ISB, Deloitte and Nasscom develop index for GICs in India, Inooz.
August 11, 2014: ISB, Deloitte and Nasscom develop index for GICs in India, The Economic Times.
August 11, 2014: ISB-led group to bring out index for IT sector, Indian Express.
August 11, 2014: ISB, Deloitte and Nasscom develop index for GICs in India, Times of AP.
July 23, 2014: MBAs Turn to India for Booming Big Data Jobs, Business Because.
July 22, 2014: Indian Companies’ Missing Innovation DNA, Live Mint.
July 20, 2014: TCS Set to Cross 100,000 Employees, Live Mint.
June 30, 2014: Learning the ABC of Big Data, Business Standard.
October 28, 2012: Why Indian B-schools lag in publishing research papers, Business Today.
May 4, 2012: Tech majors HP, Google and Microsoft reach out to local start-ups to gain foothold in SME sector, Economic Times.
September , 2011: Does Better Data Lead to Better Corporate Performance?, Forbes Magazine.
September , 2010: Study Finds High Economic Gains from RFID Deployments, RFID Journal.
September 27, 2010: Sybase and University of Texas Study Reveals Incremental Improvements in Data Effectiveness Deliver Annual Gains of up to $255 Million from Products and Services, The Street.
September 2, 2010: Sybase and University of Texas Study: 10 Percent Increase in Enterprise Data Usability Can Translate to $2 Billion in Annual Revenue, ebizQ.
September 1, 2010: Sybase and University of Texas Study Reveals 10 Percent Increase in Usability of Enterprise Data Can Translate to $2 Billion in Additional Revenue Every Year, Sybase Press Release.
September , 2010: Sybase and University of Texas Study Reveals Incremental Improvements in Data Effectiveness Deliver Annual Gains of Up to $ 255 Million from Products and Services, Dun & Bradstreet.
September , 2010: Study Refutes Nick Carr, Shows Data & IT Do Matter, ZDNet.
May , 2005: Managing Risk to Maximize Value in Business Process Outsourcing: A Process Oriented Approach, CIO Magazine.
Research & Publications
Published Papers
Vijayasankaran, Anand., Kumar, Sumeet., Mani, Deepa., Murthy, Sachin. () "Do faces move markets? Emotion (non) prototypicality and reactions to CEO appearances on CNBC’s Mad Money with Jim Cramer", Mani, Deepa., Agarwal, S., Telang, Rahul. (2023) "The Impact of Ride-hailing Services on Congestion: Evidence from Indian Cities", Manufacturing and Service Operations Management Nandkumar, Anand., Srikanth, Kannan., Kale, Prashant., Mani, Deepa. (2020) "Creating and Sustaining Advantage through Value Appropriation: The Role and Impact of Organizational Mechanisms in Protecting Trade Secrets", Strategy Science , 5 (2), 71-145 Mani, Deepa., Joshi, Satish., Krishnan, Ranjani. (2020) "Pricing your outsourcing contract in uncertainty", Strategic Finance (101(11), pp.21-22) Mani, Deepa., Nandkumar, Anand., nandkumar, A., Kale, P. (2020) "How Firms Build Isolating Mechanisms for Knowledge: A Study in Offshore Research and Development Captives", Strategy Science , 5(2), pp.98-116 Bharadwaj, Anandhi., Mani, Deepa., Nandkumar, Anand. (2018) "When Companies Want to Innovate But Investors Won’t Let Them", Harvard Business Review Kotlarsky J., Oshri I., Dibbern J., Mani, Deepa. (2018) "IS Sourcing", MIS Quarterly Research Curations Mani, Deepa., Barua, Anitesh. (2018) "Reexamining the Market Value of Information Technology Events", Information Systems Research (29(1)), 225 - 240 Mani, Deepa., Krishnan, Ranjani. (2018) "Uncertainty and Compensation Design in Strategic Inter-Firm Contracts", Contemporary Accounting Research Langer, Nishtha., Mani, Deepa. (2018) "Impact of Formal Controls on Client Satisfaction and Profitability in Strategic Outsourcing Contracts", Journal of Management Information Systems (35(4)), 998-1030 Mani, Deepa. (2018) "Impact Assessment of Common Service Centers in India", prepared for Ministry of IT Mani, Deepa., K, Aditya., Saha, Rajib. (2017) "The Digital Transformation of R&D", ISB insight Mani, Deepa., Nandkumar, Anand., Sharma, Vasundhara. (2017) "Clusterpreneurship: Do Entrepreneurs Create and Sustain Clusters?", ISB insight Mani, Deepa. (2017) "Framework paper on shared mobility", prepared for NITI Aayog Mani, Deepa., Nandkumar, Anand., Sharma, Vasundhara. (2017) "Clusterpreneurship: Do Entrepreneurs Create and Sustain Clusters?", ISB insight Yahav., Inbal., Galit Shmueli., Mani, Deepa. (2016) "Tree-Based Approach for Addressing Self-Selection in Impact Studies: Applications to eGov and Outsourcing", MIS Quarterly (40(4)), 819-848 Mani, Deepa., Anand, Mridula., Nandkumar, Anand. (2016) "Technological Innovation in India: Negotiating the Patent Ecosystem", ISB insight Bhargava. H., Evans D. S., Mani, Deepa. (2016) "The Move to Smart Mobile Platforms: Implications for Antitrust Analysis of Online Markets in Developed and Developing Countries", UC Davis Business Law Journal Mani, Deepa., Barua, Anitesh. (2015) "The Impact of Firm Learning on Value Creation in Strategic Outsourcing Relationships", Journal of Management Information Systems , 32 (1), 9-38 Kiron Ravindran., Anjana Susarla., Mani, Deepa., Vijay Gurbaxani. (2015) "Social Capital and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing", Information Systems Research , 26 (2), 379-397 Mani, Deepa., Nandkumar, Anand. (2015) "The differential impacts of markets for technology on the value of technological resources: An application of group‐based trajectory models", Strategic Management Journal , 37 (1), 192-205 Mani, Deepa., Srikanth, Kannan., Bharadwaj, Anandhi. (2014) "Efficacy of R&D Work in Offshore Captive Centers: An Empirical Study of Task Characteristics, Coordination Mechanisms, and Performance", Information Systems Research , 25 (4), 846-864 Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2013) "Outsourcing Contracts and Equity Prices", Information Systems Research , 24 (4), 1028 – 1049 Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2012) "An Empirical Analysis of the Contractual and Information Structures of Business Process Outsourcing Relationships", Information Systems Research , 23 (3), 618-634 Bapna, Ravi., Barua, Anitesh., Mani, Deepa., Mehra, Amit. (2010) "Cooperation, Coordination and Governance in Muti-Sourcing: An Agenda for Analytical and Empirical Research", Information Systems Research , 21 (4), 785-795 Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2010) "An Empirical Analysis of the Impact of Information Capabilities Design on Business Process Outsourcing Performance", Management Information Systems Quarterly , 34 (1) Mani, Deepa. (2006) "Successful Business Process Outsourcing", MIT Sloan Management Review , 47 (2), 5-6 Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2006) "Successfully Governing Business Process Outsourcing Relationships", MIS Quarterly Executive , 5 (1), 15-29
Books and Monographs
Mani, Deepa., Langer, Nishtha., Srikanth, Kannan. (2014) "Client Satisfaction versus Profitability: An Empirical Analysis of the Impact of Formal Controls in Strategic Outsourcing Contracts", Information Systems Outsourcing Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2010) "“Does Strategic Outsourcing Create Financial Value?” In: Michael Pinedo (ed.) Operational control in asset management: Processes and Costs", SimCorp Strategy Lab (First Edition 2010), 190-209
Conference Proceedings
Mani, Deepa. (2019) "The Impact of Ride-hailing Services on Congestion: Evidence from Indian Cities", American Meetings of the Regional Science Association Mani, Deepa. (2019) "The Impact of Ride-hailing Services on Congestion: Evidence from Indian Cities", Twelfth Annual Federal Trade Commission Microeconomics Conference Mani, Deepa. (2019) "The Impact of Ride-hailing Services on Congestion: Evidence from Indian Cities", Advances with Field Experiments, University of Chicago Mani, Deepa., Ram Janakiraman., Shantanu Dutta. (2015) "Are All Customers Equal? Evidence from the Market Value of Multinational B2B Contracts", Marketing Strategy Meets Wall Street Conference Mani, Deepa., Susarla, Anjana., Krishnan, Ranjani. (2015) "Achieving Success and Innovation in Global Sourcing: Perspectives and Practices", Proceedings of the 9th Global Sourcing Workshop Mani, Deepa., Nandkumar, Anand., Srikanth, Kannan., Kale, Prashant. (2015) "The Role of Organizational Mechanisms in Preventing Leakage of Unpatented Knowledge", Academy of Management Proceedings , 2015 (1) Langer, Nishtha., Mani, Deepa., Srikanth, Kannan. (2013) "Do Formal Controls Affect Client Satisfaction? An empirical Analysis of Strategic Outsourcing Contracts", Proceedings of the Thirty Fourth International Conference on Information Systems, Mani, Deepa. (2013) "Greenfield Investments Versus Acquisitions: Capital Market Drivers of R&D Organization in Technology-Intensive Industries", 35th DRUID Celebration Conference Barua, Anitesh., Mani, Deepa. (2012) "Market Myopia and Firm-Specific Risk: Reexamining the Financial Value of Information Technology (IT) Decisions", Proceedings of the 16th Pacific Asia Conference on Information systems 2012 , 4 Mani, Deepa., Rajamani, Nithya., Mehta, Sameep., Chebiyyam, Murthy. (2010) "Quality, Satisfaction and Value In Outsourcing: Role of Relationship Dynamics and Proactive Management", 30th International Conference of Information Systems Mani, Deepa., Aron, R., Clemons, Eric., Jayanty, Siddarth., Liu, Ying., Pathak, Praveen. (2010) "Determinants of Output Quality and Satisfaction in Offshore Outsourcing Relationships", SMS Conference Mani, Deepa., Barua, Anitesh. (2009) "The Impact of Firm Learning on Financial Value in Strategic Outsourcing Relationships", 29th International Conference of Information Systems Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2009) "Creating or Destroying Long-Term Firm Value Through IT and Business Process Outsourcing?", ISES Inaugural Global Conference on Service Excellence, Singapore Management University Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2008) "An Empirical Assessment of the Long-Term Market Value of Information Technology and Business Process Outsourcing", International Congress on Pervasive Computing and Management Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2007) "A Model of Contingent Governance Choice and Performance in Business Process Outsourcing: The Effects of Relational and Process Uncertainty", International DSI Conference and APDSI Conference Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2007) "An Empirical Analysis of the Determinants of Governance Choice in Business Process Outsourcing Relationships", 27th International Conference of Information Systems Mani, Deepa., Barua, Anitesh., Whinston, Andrew. (2005) "Of Governance and the BPO Paradox: The Impact of Information Capabilities on Service Satisfaction", 25th International Conference of Information Systems , 109-122 Mani, Deepa., Shmueli, Galit. "A Tree-Based Approach for addressing self-selection in impact studies with big data", Statistical Challenges in Electronic Commerce , 50 Mani, Deepa., Nandkumar, Anand. "Use of Group-Based Trajectory Models to Assess the Impact of Heterogeneously Distributed Firm Capabilities:The Case of Innovation", Statistical Challenges in Electronic Commerce , 39
Cases
Mani, Deepa. (2015) "A Portfolio Approach to Managing IT investments at Indus Consumer Products Limited", Simulation, Indian School of Business Mani, Deepa. (2012) "Sony Music India - Teaching notes", Harvard Business Publishing’s ISB Case Collection Mani, Deepa. (2010) "IT-enabled Transformation at Reliance Energy", Reliance Energy Mani, Deepa. (2010) "Go-to-Market Strategy for Azure, Microsoft, India", Ivey School of Business Mani, Deepa. (2010) "Wipro’s Flex Delivery Model", Ivey School of Business Mani, Deepa. (2009) "Simulating IT Portfolio Design at Indus Consumer Products Limited",
Working Papers
Agarwal, Sumit., Mani, Deepa. "Do Rideshares Clog Streets? Evidence from Delhi" Mani, Deepa., Nandkumar, Anand., Sharma V. "Privatization of Technical Education and Industrial Activity in India" Agarwal, Sumit., Mani, Deepa. "Of Rideshares and Clean Air" Bharadwaj, Anandhi., Mani, Deepa., Nandkumar, Anand. "Market returns to ICT Innovations: How do shareholder preferences influence the adoption of radical innovations?" Mani, Deepa., Gupta Reema. "An Empirical Analysis of Drivers of the Digital Divide: Evidence from the National Digital Literacy Mission in India." Mani, Deepa., Srikanth, Kannan. "Uncertainty and contracting inefficiency in public-private buyer-supplier relationships" Bharadwaj S., Mani, Deepa., Sridhar S. "Impact of Highly Able Peers on Technology Enabled Learning and Education Performance" "The Impact of Technology in the Classroom: Evidence from a Randomized Experiment in Telangana." Mani, Deepa., Nandkumar, Anand., Sharma, V. "Is Bengaluru a Chip Off the Old Detroit Bloc? An Empirical Analysis of Agglomeration and Performance of Internet Startups in India" Karanam, Aditya., Mani, Deepa., Saha, Rajib. "Technological Relatedness to the ICT Industry and Its Impact on Innovation Performance and Competitive Intensity" "D. Horses for Courses: The Impact of Stock Market Expectations on Technology Sourcing Modes of High-Technology Firms" Lu Y., Ravindran K., Susarla A., Mani, Deepa. "The Dynamics of Vendor Selection in Buyer-Supplier Networks for Information Technology Outsourcing: A Bayesian Inference Approach" Bharadwaj, Sundar., Mani, Deepa., Sridhar, S. "Impact of Highly Able Peers on Technology-Enabled Learning and Education Performance" Mani, Deepa., Krishnan R. "An Empirical Analysis of the Impact of Performance Measure Volatility and Ambiguity on Contract Choice in Strategic Outsourcing" Kumar, Sumeet., Mani, Deepa., Nandkumar, Anand. "Gender Disparities in Review Outcomes of Patents for Women-Oriented Occupations" Mani, Deepa., Bharadwaj, S., Sridhar, S. "Impact of Highly Able Peers on Technology-Enabled Learning and Education Performance" Mani, Deepa., Thirumalai Ramabhadran. "Corporate Political Contributions and Stock Returns in India" Mani, Deepa., Nandkumar, Anand., Bharadwaj, Anandhi. "Do Strong Intellectual Property Rights Impact Innovation and Economic Growth in Developing Economies? Evidence from India" Mani, Deepa., Lu, Y., Ravindran, K., Susarla, A. "Vendor Selection for Information Technology Outsourcing: A Hierarchical Bayesian Estimation" Krishnan, Rajani., D, Aishwarya., Mani, Deepa. "Board Diversity and Innovation" Mani, Deepa., Gupta Reema. "The Impact of Technology in the Classroom: Evidence from a Randomized Experiment in Telangana" Karanam, Aditya., Mani, Deepa., Saha, Rajib. "Contagion and Comovement in Technology Partnerships" Nandkumar, Anand., Mani, Deepa., Saharsh Agarwal. "The Growing Dominance of ICT Inventors in Production of Impactful Knowledge" Lu Y., Ravindran K., Susarla A., Mani, Deepa. "Vendor Selection for Information Technology Outsourcing: A Hierarchical Bayesian Estimation" Madan, Nikhil., Mani, Deepa., Pillutla, Madan. "Occupational Exposure to AI and Employee Well-Being during the Pandemic" Kumar, Sumeet., Pamuru, Vandith., Mani, Deepa. "Block Ryan’s Toys Reviews? The Perils of Implicit Advertisements on YouTube for Kids" Mani, Deepa., Sharma V. "Is Bengaluru a Chip Off the Old Detroit Bloc? An Empirical Analysis of Agglomeration and Performance of Internet Startups in India"