Poornima Vinoo

Assistant Professor, Marketing

Email Poornima_Vinoo@isb.edu


Poornima Vinoo is an assistant professor in the marketing department at ISB. Her research interests follow two streams: financial decision making and disposal behaviour, with the overarching goal of improving consumer wellbeing. In her work so far, she has looked at how consumers make decisions to invest money for their retirement, how they decide to donate to worthy causes, and why they may choose moral rewards over financial rewards. Poornima has an MBA from the Indian School of Business (ISB), Hyderabad, a post graduate diploma in Journalism and Mass Communication from the Xavier Institute of Communications, Mumbai, and an undergraduate degree in Computer Science from Osmania University, Hyderabad. An experienced industry professional, she has worked for over 10 years across start-ups and business conglomerates in multiple industries and roles.

At ISB, Poornima teaches consumer behaviour.



  • 2022 - Present: Assistant Professor, Indian School of Business