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Beyond a Single Quadrant

-Vijaya Sunder M and Rithica Mamidi

 

Exciting opportunities for platform businesses in the Bottom of the Pyramid (BoP) segment! In the article, Beyond a Single Quadrant—Rethinking Platform Businesses in the Digital Era, the authors Vijaya Sunder M and Rithica Mamidi explore the case of Logy.AI, a B2B healthcare platform, showcasing the potential of platform models in serving marginalized populations.

Explore the full Article