-Vijaya Sunder M and Rithica Mamidi


Exciting opportunities for platform businesses in the Bottom of the Pyramid (BoP) segment! In the article, Beyond a Single Quadrant—Rethinking Platform Businesses in the Digital Era, the authors Vijaya Sunder M and Rithica Mamidi explore the case of Logy.AI, a B2B healthcare platform, showcasing the potential of platform models in serving marginalized populations.