GovTech Innovation

ISB, in collaboration with Intel India, has set up the Emerging Technologies Centre (ETC), intending to be a one-stop virtual platform to address all relevant queries and gaps for government and industry. Built as a virtual centre housed within CBI, ETC conducts cutting-edge research in the scope of application and adoption of emerging technologies, such as Artificial Intelligence, Machine Learning, Blockchain, and Internet of Things, in governance.

ETC works exclusively with young and competitive companies that have built scalable emerging technology solutions capable of improving productivity, efficiency, and transparency in the processes of Public Sector (Government) Organizations. Visit here for more details and participate in Emerging Technologies Centre activities.

FinTech Innovation

Technology adoption is not new to the financial services industry. However, the outbreak of the COVID-19 pandemic accelerated the evolution and adoption of digital payment systems. Advancements in fintech innovation have made significant progress in Asian markets compared to the rest of the world. This is due in part to the rapid growth of the Asian economy, as well as the region's large and rapidly growing population.

CBI's expert research team is focused on deep diving into learning about the enablers, antecedents, and consequences of the evolution of payment systems in various markets and its impact on financial inclusion and the financial services industry. Our research focuses on discovering actionable insights into fintech and tech fin solutions to contribute to their faster adoption and growth in emerging and leading markets. 


Marketing Finance Accounting eXchange (MFAX)

The Centre, led by Professor Rajendra Srivastava aims to set up the MFAX at ISB. The major aim of this program is to bring together scholars and practitioners in marketing, accounting and finance to address the key problems in these areas. We have identified research gaps and focus areas such as Pricing Power, Intangible Assets, Customer Lifetime Value, Start-up Valuation and many more, and linked this with the experts in these particular areas to form a collaboration and expand the research on these topics.

The stakeholders will be benefitted from the following:

  • Latest research results
  • Workshops, Conferences and Events to exchange with academic and industry, the Marketing, Finance and Accounting worlds
  • Talented ISB eFPM students (Theses projects, Case competitions, Recruitment)
  • Postgraduate education programs
  • Research projects

Advanced Management Programme (AMP)

Traditionally, corporate boardrooms concoct and cradle compliance-driven strategies. Unfortunately, in the backdrop of the pandemic, most boards have had to go back to the drawing board and chalk out pragmatic and implementable strategies befitting disrupted times. Innovating strategies and implementations have enabled corporate boards to reinvent their role and capabilities in developing an innovation-first approach and mindset.

At CBI, our research-oriented faculty dives deeper into investigating the evolving roles of corporate boards and discerning how innovation-centric approaches drive significant growth, compared to compliance-driven activities, through first-of-its-kind research methodologies.  

BrandTech India

India's growth story is getting strong attention after more than a decade. The overall picture is even more interesting. In terms of both the potential economic expansion and the impact, it will have on businesses in India.

In this vertical, we look at multiple factors – from digital to physical to capital to enabling frameworks – that will drive and sustain this change. The aggregate impact will be both scaling and, more importantly, value capture by Indian businesses.

We will continue to analyze these trends and their impact on Indian businesses. At ISB’s Center for Business Innovation, our vision is to research the trends and changes in India, the opportunities and the impact on local businesses as well as the global impact it will have.

Healthcare Innovation

The pharmaceutical industry constantly undergoes rampant tectonic challenges - from pricing pressures, stringent policy regulations, and roadblocks due to lack of standardization to keeping up with ongoing innovations. Given the striking advances in emerging digital technologies and predictive analytics, the pharmaceutical industry must adopt innovation to stay competitive.

Our research at CBI would inevitably look for transformative and innovative healthcare applications bringing in relevant use cases and key managerial takeaways for the sector's sustained growth and resilience. Core focus deliverables include case-based reports and articles in top management journals that uncover innovative healthcare applications of digital technology that can transform emerging economies- artificial intelligence, telemedicine, electronic health records (EHRs), medical devices (wearables), and blockchain. 

Omnichannel Marketing

Firms are increasingly stepping into more than one marketing channel to match the requirements of today's 'connected customers.' Firms are adopting faster delivery models and focusing on the ease of switching within the channels, creating a more personalized and seamless shopping experience. With multiple touchpoints, the scope of customer interaction and engagement is limitless. Adopting an omnichannel marketing strategy integrates all channels to deliver a uniform and seamless experience to customers,  building the company as a brand of choice.

At CBI, we delve deeper into researching the optimum strategies of seamlessly integrating all customer touchpoints - tangible and intangible, achieved through omnichannel marketing; and understanding the ROI from the same  

GCC & Innovation Mindset Quotient

Innovation, today, is no longer restricted to research and development (R&D) labs or within product development teams. It grows as an integral fulcrum for organizations to disrupt the current market operations through cutting-edge inventions and applications along the value chain and beyond. Capturing the critical effects of innovation in business beyond products is critical to understand and strategize for an uncertain future.

ISB, in collaboration with multiple industries, governments, and academic institutions, is devising a metric to identify and understand antecedents and results of past and present innovations. Here, we aim to derive actionable insights in fostering organization-wide innovation for future growth.

Energy & EV Innovation

One of the most pressing issues of our time, climate change threatens the lives and livelihoods of billions of people.

CBI's mission is:

  • To be a catalyst for positive social and environmental change in the interaction of climate, business, policy, and society
  • To work across institutional, market, government, organizational, community, and individual levels
  • To offer innovative and research-led solutions
  • To stimulate and contribute to key policy debates
  • To create and inspire changemakers for the future

AgriTech Innovation

Research, innovation, and development are essential to the continued success of the food and agriculture industries of India and beyond.

Our mission is to create future food and agriculture systems by working across disciplines to explore questions from all sides and translate our discoveries into practical solutions that help growers and businesses thrive.

Our purpose at CBI is to improve the health of the people, environment, and economy of India and beyond through innovative food and agricultural science.

Happiest Minds

Happiest Minds Technologies Limited (NSE: HAPPSTMNDS), a Mindful IT Company, enables digital transformation for enterprises and technology providers by delivering seamless customer experiences, business efficiency and actionable insights. We do this by leveraging a spectrum of disruptive technologies such as: artificial intelligence, blockchain, cloud, digital, process automation, internet of things, robotics/drones, security, virtual/augmented reality etc.

The Centre is working with HMT to apply business-innovation thinking to their clients in sectors such as FMCG & Healthcare. This focuses on helping partner firms in value creation and appropriation.