Digital Marketing : Evolving trends in Marketing

Industry Events
August 1, 2013 | Thursday
Mohali Campus, Hyderabad, India
For ISB Community
Post Event Summary Rishi Dogra, General Manager Marketing (Digital Marketing & Activation) at PepsiCo, visited the Mohali Campus, as part of the marketing club initiative. The objective was to learn from the experiences of senior marketing executives and the challenges they face in implementing marketing strategy. The event was well attended and provided valuable insights on integration of digital media with conventional channels, and measuring digital media spend, efficacy and returns.

Rishi is an ISB, PGP Alumnus and has been working with Pepsico since June 2010.