Launch of Centre for Business Markets at ISB

Industry Events, Speaker Sessions
April 27, 2019 | 8:30 AM - 6:00 PM | Saturday
Khemka Auditorium, Hyderabad, India
By Invitation

The Centre for Business Markets at ISB (ISBCBM) has been established in collaboration with the US-based Institute for the study of Business Markets (ISBM). The Centre aims to help create radical value in the B2B landscape in India and other growth markets through creation and dissemination of relevant knowledge, research and insights on marketing, sales and purchasing in business markets. The Centre will be involved in delivering customised learning to corporates, institutions and governments, industry outreach and cutting-edge research.

Theme: Contemporary Challenges in Business Markets for Companies Operating in Growth Economies
Venue: Khemka Auditorium, Hyderabad Campus, ISB
Day and Date: Saturday, April 27, 2019

Day Long Session Plans and Details 

SessionTimingFacultyTopic
Welcome8:30 am – 8:40 amProf DVR SeshadriRole of Centre for Business Markets in making companies successful
Lighting the Lamp8:40 am – 8:50 amInvited faculty and panellistsFormal Launch of ISB-CBM
Session 18:50 am – 9:30 amProf Rajendra SrivastavaChallenges of Companies in Business Markets in Growth Economies
Session 29:30 am – 10:10 amProf Liam FaheyOverview of ISBM
and
Centrality of Market Insights for Marketplace Success
Tea break 10:10 am – 10:40 am
Session 310:40 am – 11:20 amProf Srinivas ReddyDigital Transformation of Marketing and Sales
Session 411:20 am – 12:00 noonProf Sundar BharadwajDisruption and the Need for Customer Centricity
Session 512:00 noon – 12:40 pmProf Milind SohoniSupply Chain Management in the Digital World
Lunch Break 12:40 pm - 1:40 pm
Session 61:40 pm – 2:20 pmProf Murali K MantralaSales Force Management in the Digital Era
Session 72:20 pm – 3:00 pmProf Philip ZerrilloNew Age Channels in Business Markets
Tea break 3:00 pm – 3:30 pm
Panel discussion3:30 pm – 6:00 pmPanellists include Six Industry Experts*
Moderator: Prof DVR Seshadri
Valediction6:00 pm – 6:10 pmProf DVR Seshadri

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