DRUG HUNTERS IN PHARMACEUTICAL INDUSTRY: SEARCHING FOR SUCCESS

Research Seminars
Academic Areas Strategy
Deepak Jena, Ph.D. Candidate - Strategy & Entrepreneurship, Kenan-Flagler Business School, University of North Carolina, NCPh.D. Candidate - Strategy & Entrepreneurship, Kenan-Flagler Business School, University of North Carolina, NC
October 10, 2018 | 5:30 PM - 7:00 PM | Wednesday
AC 2 MLT, Level - 2, Hyderabad, India
Open to Public
Product-resulting inventions are economically impactful since they enable firms to remain competitive in product market. Prior work in R&D strategy and new product introductions has primarily focused on how firms create such inventions and largely ignored the role of the individual inventors who originate such inventions. I address this gap by investigating how inventors search for and create product-resulting inventions. Using the pharmaceutical drug discovery as the context, a context that is characterized