Pranav Jindal is an Associate Professor of Marketing at the Indian School of Business (ISB). He is a global expert on issues pertaining to pricing, price negotiations, salesforce management, sales compensation, and behavioural economics. He has published numerous articles in top academic journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, and Quantitative Marketing and Economics. He also serves on the Editorial Boards of several of these journals. In 2021, Professor Jindal was selected as an MSI Young Scholar by the Marketing Science Institute - an honour bestowed only to a select few researchers worldwide.

Professor Jindal holds a PhD and an MBA in Marketing from the University of Chicago Booth School of Business, and a BTech in Industrial Engineering from the Indian Institute of Technology (IIT), Delhi. He has spent over a decade conducting research in marketing at top universities in the US, bringing to ISB a global perspective on marketing and a thorough understanding of consumer behaviour across different countries. He has also received multiple research grants for his research from several institutes in the US.

He is a leader in the field of conjoint analysis and is world-renowned for his work on structural conjoint. He has consulted for several companies across industries, including retail, B2B sales, and insurance, advising on issues pertaining to pricing, compensation, and conjoint analysis.

At ISB, he teaches courses on Marketing and Decision Making, Marketing Analytics, and Behavioural Economics. He emphasises the importance of using quantitative and analytical tools to understand consumer behaviour and derive managerially relevant data-based insights for companies. He has received numerous awards for his teaching, including the Best Teacher Award at ISB and the Star Teacher Award at University of North Carolina.