Sumeet Kumar is an Assistant Professor of Information Systems at the Indian School of Business (ISB). He studies problems at the intersection of technology and society. He is interested in analysing user behaviour, quantifying polarisation on online forums , and finding advertisements disguised as regular content on online platforms. His current focus is on identifying implicit or hidden advertisements in videos posted on children’s platforms such as YouTube Kids.

Additionally, Professor Kumar has conducted research in software design and development, with particular emphasis on user experience. He has investigated the use of mobile phone sensors during emergencies to improve situational awareness. His study on the Wireless Emergency Alerts (WEA) service in the United States addressed several issues of critical importance to emergency alerts effectiveness and adoption. Notably, some of his research recommendations was included in the US Federal Communications Commission (FCC) proposed changes to WEA.

He completed his undergraduate education at Indian Institute of Technology (IIT) Kanpur. He holds two Master’s degrees—in Software Engineering and in Machine Learning--both from Carnegie Mellon University, where he also earned his doctorate degree.

Raghuram Bommaraju is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he served as an Assistant Professor at Iowa State University of Science and Technology. Professor Bommaraju currently focuses on two streams of research: sales force management and marketing-finance interface. 

His first dissertation essay received the Best Dissertation Award from the Sales SIG (Sales Special Interest Group), and his second dissertation essay was published as the lead article in the 2019 January edition of the Journal of Marketing, a premier journal in marketing.

He holds a PhD in Marketing from the University of Houston, an MBA from XLRI Jamshedpur, and an MS in Quantitative Economics from the Indian Statistical Institute. Prior to his doctorate, he worked for four years across analytics and retail industries.

Sarang Deo is a Professor of Operations Management at the Indian School of Business (ISB). He also serves as the Executive Director of the ISB’s Max Institute of Healthcare Management, where he provides strategic leadership for ISB's healthcare initiatives through interdisciplinary research, education, and collaboration.

Professor Deo's research focuses on healthcare delivery systems, examining how operational decisions influence population-level health outcomes. His work spans a wide range of healthcare contexts, including influenza vaccine supply chains and ambulance diversion in the United States, HIV early infant diagnosis networks in sub-Saharan Africa, and formal and informal pathways for tuberculosis (TB) diagnosis and treatment in India. His recent research has focused on designing and evaluating healthcare delivery models, with a particular emphasis on digital health and the integration of artificial intelligence into healthcare systems.

He regularly collaborates with leading global health organisations, including the Gates Foundation, the Clinton Health Access Initiative (CHAI), and PATH. He currently serves on the World Health Organization's Strategic and Technical Advisory Group for Tuberculosis (STAG-TB) and the Working Group for Non-Technical Evaluation under the WHO Global Initiative on AI for Health (GI-AI4H).

Prior to joining ISB, Professor Deo was an Assistant Professor at the Kellogg School of Management. He holds a PhD from the UCLA Anderson School of Management, an MBA from the Indian Institute of Management Ahmedabad, and a BTech from the Indian Institute of Technology Bombay. Before entering academia, he worked as a management consultant with Accenture.