‘India should have common norms for online, offline retail business’

By BIPP, ISB Aug 26, 2022

India should have common standards for offline and online retail businesses to safeguard critical customer factors such as choice, convenience, price and quality, according to a study conducted by the Bharti Institute of Public Policy, ISB, in partnership with Empower India. The report, titled ‘Customer Centric E-commerce in India,’ is a series of four reports focusing on various aspects of growth and challenges of the e-commerce landscape in the country.Read more in The Hindu | Outlook India | East Mojo | Forbes