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By BIPP, ISB |Aug 26, 2022
India should have common standards for offline and online retail businesses to safeguard critical customer factors such as choice, convenience, price and quality, according to a study conducted by the Bharti Institute of Public Policy, ISB, in partnership with Empower India. The report, titled ‘Customer Centric E-commerce in India,’ is a series of four reports focusing on various aspects of growth and challenges of the e-commerce landscape in the country.Read more in The Hindu | Outlook India | East Mojo | Forbes