BIPP launches research report on ‘Customer Centric E-Commerce in India’

By Team Marcomm Aug 26, 2022

[August 26] Bharti Institute of Public Policy, ISB today released a research report titled ‘Customer Centric E-Commerce in India’, which aims to highlight how different aspects of e-commerce and retail ecosystem in India affect people's lives, keeping in mind factors like choice, convenience, price, and quality.

The report flags several challenges facing the e-commerce industry in India and recommends critical policy intervention in four broad areas of e-commerce- foreign direct investment, business models, data and search, and taxation.

Professor Avik Sarkar, the lead author of the report, said: “Digital transformation, internet penetration and increasing disposable incomes have led to the rise of e-commerce in the country. However, given the dynamism and multidimensionality of the sector, there needs to be constant research for better policy making.” 

The report was launched by eminent policy practitioners and leading domain experts at a special event in New Delhi on August 26, preceded by rounds of panel discussions on pressing issues of the e-commerce industry.

Speaking at the launch event, Shri Rakesh Bharti Mittal, Chairman, Mohali Campus Advisory Board, ISB, said that e-commerce has facilitated connectivity across businesses and consumers, besides creating employment opportunities.

BIPP launching the reserach report on 'Customer Cemtric E-Commerce in India' at an event in New Delhi on August 26, 2022.