Telangana Sona and the Well Being of Rice Eaters

By Centre for Business Markets Sep 29, 2020

Professor Madhu Viswanathan and Professor D V R Seshadri talk about a new rice variety, Telangana Sona, and its health benefits over traditional rice. Centre for Business Markets at ISB is working with the Department of Agriculture, Government of Telangana, and Professor Jayashankar Telangana State Agricultural University (PJTSAU) to build the marketing and branding strategy for Telangana Sona.