Faculty

Overview

Manish Gangwar is a faculty at the Indian School of Business. He is also an executive director of the Institute of Data Science and business analytics programme at ISB. Professor Gangwar holds a Ph.D. in Management Science from the University of Texas at Dallas. His research interest lies in exploring marketing, product, and technology issues using quantitative models. He has developed theoretical models for optimally pricing fast-moving consumer goods under competition and nonlinear pricing for subscription models. His empirical work looks at consumers’ store choice decisions, safety incentive programs, celebrity advertising in emerging markets and nonlinear pricing. His research articles have been published in leading academic journals, books chapters and popular media. He was recently recognized as one of the most prominent data science academicians in India. He has MS from the University of Kentucky, BE from the Indian Institute of Technology, Roorkee and years of industry experience.

Education

• Ph D , The University of Texas at Dallas 2009
• BE , IIT Roorkee 1994

Research

Published Papers

Gangwar, Manish.,Kumar, Nanda.,Rao, Ram. (forthcoming) "Pricing Under Dynamic Competition When Loyal Consumers Stockpile", Marketing Science Zhang Q.,Gangwar, Manish.,Ratchford B. (2018) "Effects of Product Categories on Consumers Spending in Multiple Retail Formats", Academy of Marketing Science Winterich, Karen.,Gangwar, Manish.,Grewal, Rajdeep. (2018) "When Celebrities Count: Power Distance and Celebrity Endorsements", Journal of Marketing Bhargava, Hemant.,Gangwar, Manish. (2018) "On the Optimality of Three-Part Tariff Plans: When Does Free Allowance Matters?", Operations Research Voleti, Sudhir.,Gangwar, Manish.,Kopalle, Praveen. (2017) "Why the Dynamics of Competition Matter for Category Profitability", Journal of Marketing , 81, 1-16 Zhang, Qin.,Gangwar, Manish.,Seetharaman, P. (2017) "Polygamous Store Loyalty: An Empirical Investigation", Journal of Retailing , 93 (4) Bradlow, Eric.,Gangwar, Manish.,Kopalle, Praveen.,Voleti, Sudhir. (2017) "Role of Big Data and Predictive Analytics in Retailing (best paper award runner up)", Journal of Retailing , 93 (1), 79-95 Gangwar, Manish.,Kumar, Nanda.,Rao, Ram. (2013) "Consumer Stockpiling and Competitive Promotional Strategies", Marketing Science , 33 (1), 94-113 Gangwar, Manish.,Goodrum, Paul. (2005) "The Effect of Time on Safety Incentive Programs in Construction", Journal of Construction Management and Economics , 23 (8), 851-859 Goodrum, Paul.,Gangwar, Manish. (2004) "The Effectiveness of Safety Incentives in Construction", Journal of Professional Safety: ASSE Foundation Research , 24-34 Goodrum, Paul.,Gangwar, Manish. (2004) "The Relationship between Changes in Equipment Technology and Wages in the US Construction Industry", Journal of Construction Management and Economics , 22 (3), 291-301

Books and Monographs

Gangwar, Manish.,Rao, Vithala. (2020) "20 Pricing Strategies: The Routledge Companion to Strategic Marketing",

Conference Proceedings

Gangwar, Manish.,Bhargava, Hemant. (2016) "Role of Consumption Heterogeneity in Pricing Digital Services", ANZMAC , 2016 Goodrum, Paul.,Gangwar, Manish. (2002) "A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The U.S. Construction Industry", ISARC Proceeding

Working Papers

Voleti, Sudhir.,Gangwar, Manish.,Bodapati, Anand. "Assessing the Quality of the Clustering Signal in a Bayesian Mixtures Analysis of Market Segmentation" Gangwar, Manish.,Kaplan, Andreas.,Kopalle, Praveen.,Reinartz, Werner. "New Age Technologies and Marketing Strategy" Timoumi, Ahmed.,Gangwar, Manish.,Mantrala, Murali. "Cross-Channel Effects of Omnichannel Retail Marketing Strategies" Gangwar, Manish.,Singh, Khimendra.,Bharadwaj, Sundar G. "Choice of Communication Channel during Product Recall: Public vs. Personal Communication" Gangwar, Manish.,Bhargava, Hemant. "Pricing On-Demand Services: How Best to Combine Access and Usage Fees?"