Manish Gangwar is a faculty at the Indian School of Business. He is also an executive director of the Institute of Data Science and business analytics programme at ISB. Professor Gangwar holds a Ph.D. in Management Science from the University of Texas at Dallas. His research interest lies in exploring marketing, product, and technology issues using quantitative models. He has developed theoretical models for optimally pricing fast-moving consumer goods under competition and nonlinear pricing for subscription models. His empirical work looks at consumers’ store choice decisions, safety incentive programs, celebrity advertising in emerging markets and nonlinear pricing. His research articles have been published in leading academic journals, books chapters and popular media. He was recently recognized as one of the most prominent data science academicians in India. He has MS from the University of Kentucky, BE from the Indian Institute of Technology, Roorkee and years of industry experience.


  • Ph D , The University of Texas at Dallas 2009
  • BE , IIT Roorkee 1994


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