Gangwar, Manish

Overview

Manish Gangwar is a faculty at the Indian School of Business. He currently serves as an executive director of the Institute of Data Science and Advanced Management Programme in Business Analytics at ISB. Professor Gangwar holds a Ph.D. in Management Science from the University of Texas at Dallas. He has an MS from the University of Kentucky, BE from the Indian Institute of Technology, Roorkee, and years of industry experience. His research interest explores pricing, marketing, and product line issues using game theory, machine learning, and econometric. He has developed many conceptual frameworks for pricing fast-moving consumer goods, nonlinear pricing for SAAS models, and product line pricing strategies. His empirical work looks at consumers' store choice decisions, safety incentive programs, celebrity advertising, and nonlinear pricing. His research articles have been published in leading academic journals, books chapters, and popular media. He serves on editorial review boards of many journals. He was Associate Dean Research and RCI management at ISB and recognized as one of India's most prominent data science academicians.

Experience

Academic

  • 2018 - Present: Associate Professor, Indian School of Business
  • 2009 - 2018: Assistant Professor, Indian School of Business
  • 2012 - 2012: Visiting Lecturer, University of California, Davis

Professional

  • 2019 - Present: Executive Director, ISB Institute of Data Science
  • 2020 - 2021: Associate Dean - Research and RCI Management, Indian School of Business

In the Media

February , 2019: Business professionals need technical exposure, Times of India Higher Education.

January 29, 2019: Category Management: The Art of Allocating Shelf Space, ISBInsights.

February 1, 2018: Study: Consumers not loyal to one store, Supermarket News.

February 2, 2018: Once, twice, six times a grocery shopper, ScienceDaily.

August 30, 2017: Pricing strategy for service start-ups, ISBInsights.

September 12, 2017: Pricing strategy for service start-ups, Forbes India.

June 1, 2016: Celebrity endorsements, ISBInsights.

Research & Publications

View All Research