Gangwar, Manish

Associate Professor, Marketing
Associate Dean – Research and RCI Management, Executive Director- IIDS




Manish Gangwar is a faculty at the Indian School of Business. He is also an executive director of the Institute of Data Science and business analytics programme at ISB. Professor Gangwar holds a Ph.D. in Management Science from the University of Texas at Dallas. His research interest lies in exploring marketing, product, and technology issues using quantitative models. He has developed theoretical models for optimally pricing fast-moving consumer goods under competition and nonlinear pricing for subscription models. His empirical work looks at consumers’ store choice decisions, safety incentive programs, celebrity advertising in emerging markets and nonlinear pricing. His research articles have been published in leading academic journals, books chapters and popular media. He was recently recognized as one of the most prominent data science academicians in India. He has MS from the University of Kentucky, BE from the Indian Institute of Technology, Roorkee and years of industry experience.



  • 2020 - Present: Associate Professor, Indian School of Business
  • 2019 - Present: Executive Director, ISB Institute of Data Science
  • 2018 - Present: Associate Professor, Indian School of Business
  • 2009 - 2018: Assistant Professor, Indian School of Business
  • 2012 - 2012: Visiting Lecturer, University of California, Davis
  • 2007 - 2009: Instructor, Principles of Marketing, The University of Texas at Dallas

In the Media

February , 2019: Business professionals need technical exposure, Times of India Higher Education.

January 29, 2019: Category Management: The Art of Allocating Shelf Space, ISBInsights.

February 1, 2018: Study: Consumers not loyal to one store, Supermarket News.

February 2, 2018: Once, twice, six times a grocery shopper, ScienceDaily.

August 30, 2017: Pricing strategy for service start-ups, ISBInsights.

September 12, 2017: Pricing strategy for service start-ups, Forbes India.

June 1, 2016: Celebrity endorsements, ISBInsights.

Research & Publications