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Manish Gangwar
Associate Professor, Marketing
Executive Director- IIDS
Email Manish_Gangwar@isb.edu
Website https://www.isb.edu/en/research-thought-leadership/research-grid.html?fname=Manish*Gangwar
Overview
Manish Gangwar is a distinguished faculty member and Executive Director of the Institute of Data Science and Business Analytics at the Indian School of Business (ISB). He is a renowned pricing and business analytics researcher and has served as the Associate Dean of Research and RCI management at ISB. Professor Gangwar has a Ph.D. in Management Science from the University of Texas at Dallas, an MS from the University of Kentucky, and a BE from the Indian Institute of Technology, Roorkee, along with years of industry experience. Professor Gangwar is recognized as one of India's leading data science academicians and a prominent global academic data leader. He has won many awards, including the Best Teacher award at ISB, and is highly respected for his expertise in using advanced methodologies such as machine learning, data science, econometrics, and game theory. His work explores a wide range of topics, including dynamic pricing, competitive promotions, omnichannel strategies, and AI in marketing. He has developed conceptual frameworks for pricing fast-moving consumer goods and SaaS revenue models for on-demand services. Professor Gangwar has published numerous research articles in leading academic journals such as Marketing Science, Journal of Marketing, Operations Research, and Journal of Retailing, as well as book chapters and popular media. He also serves on the editorial review boards of numerous journals, demonstrating his commitment to advancing data science in business and marketing. Some of his significant works include "Dynamic Pricing – Definition and Implications for Managers," "Pricing on-demand Services," "The Optimality of Three-part Pricing Plans," "Competitive Promotional Strategies," "Celebrities Advertising," "The Role of Big Data and Predictive Analytics in Retailing," and "Examining Artificial Intelligence (AI) Technologies in Marketing."
Experience
Academic
- 2020 - Present: Marketing Area Department Coordinator, Indian School of Business
- 2019 - Present: Executive Director, ISB Institute of Data Science
- 2018 - Present: Associate Professor, Indian School of Business
- 2020 - 2022: Associate Dean - Research and RCI Management, Indian School of Business
- 2009 - 2018: Assistant Professor, Indian School of Business
- 2012 - 2012: Visiting Lecturer, University of California, Davis
In the Media
January , 2023: Seeing Marketing Through an AI-Powered Global Lens, ISB Executive Education.
July , 2023: Navigating Downturns: Pricing Strategies That Work, ISB Research Perspective.
April , 2023: Research Bytes: Pricing On-Demand Services, ISB Research Perspective.
December , 2022: Can Data Up Customer Centricity?, Economic Times Government News.
September , 2022: Most Prominent Data Science Academician in India 2022, Cypher.
June , 2022: 2022 List of Leading Academic Data Leaders, CDO Magazine.
December , 2020: Can We Instill Trust in Ratings Industry?, Fortune India.
January , 2019: Category Management: The Art of Allocating Shelf Space, ISB Insights.
February , 2019: Business Professionals Need Technical Exposure, Times of India Higher Education.
June , 2019: 10 Most Prominent Data Science Academicians In India: 2019, Analytics India.
April , 2019: Polygamy and Groceries: Understanding Consumer Behaviour, ISB Insights.
September , 2019: India’s Omnichannel Retail Promise, ISB Insights.
February , 2018: Once, twice, six times a Grocery Shopper, ScienceDaily.
December , 2018: What Academics and Managers Can Learn from Each Other, ISB Insights.
February , 2018: Study: Consumers Not Loyal to One Store, Supermarket News.
September , 2017: Pricing Strategy for Service Start-ups, Forbes India.
June , 2016: Celebrity Endorsements in India, ISB Insights.
Research & Publications
Published Papers
Gangwar, Manish., Bhargava, Hemant. (2023) "Pricing on-demand services: Alternative ways of combining usage and access fees", Production and Operations Management , 32 (1), 11-27 Gangwar, Manish., Kaplan, Andreas., Kopalle, Praveen., Reinartz, Werner., Ramachandran, Divya., Rindfleisch, Aric. (2022) "Examining Artificial Intelligence (AI) Technologies in Marketing Via a Global Lens: Current Trends and Future Research Opportunities", International Journal of Research in Marketing , 39 (2), 522-540 Gangwar, Manish., Kumar, Nanda., Rao, Ram. (2021) "Pricing Under Dynamic Competition When Loyal Consumers Stockpile", Marketing Science , 40 (3), 569-588 Voleti, Sudhir., Gangwar, Manish. (2019) "Category Management: The Art of Allocating Shelf Space", ISBInsights Gangwar, Manish., Mantrala, Murali. (2019) "India's Omnichannel Retail Promise", ISBInsights Gangwar, Manish. (2019) "Polygamy and Groceries: Understanding Consumer Behaviour", ISBInsights Winterich, Karen., Gangwar, Manish., Grewal, Rajdeep. (2018) "When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements", Journal of Marketing , 82 (3), 70-86 Bhargava, Hemant., Gangwar, Manish. (2018) "On the Optimality of Three-Part Tariff Plans: When Does Free Allowance Matter?", Operations Research , 66 (6), 1517–1532 Bhargava, Hemant., Gangwar, Manish. (2017) "Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?", ISBInsights Zhang, Qin., Gangwar, Manish., Seetharaman, P. (2017) "Polygamous Store Loyalties: An Empirical Investigation", Journal of Retailing , 93 (4), 477-492 Voleti, Sudhir., Gangwar, Manish., Kopalle, Praveen. (2017) "Why the Dynamics of Competition Matter for Category Profitability", Journal of Marketing , 81 (1), 1-16 Gangwar, Manish. (2016) "Celebrity Endorsements: Higher Power Distance", ISBInsights Gangwar, Manish., Kumar, Nanda., Rao, Ram. (2014) "Consumer Stockpiling and Competitive Promotional Strategies", Marketing Science , 33 (1), 94 - 113 Gangwar, Manish., Goodrum, Paul. (2005) "The effect of time on safety incentive programs in the US construction industry", Journal of Construction Management and Economics , 23 (8), 851-859 Goodrum, Paul., Gangwar, Manish. (2004) "The Relationship between Changes in Equipment Technology and Wages in the US Construction Industry", Journal of Construction Management and Economics , 22 (3), 291-301 Goodrum, Paul., Gangwar, Manish. (2004) "Safety Incentives: A Study of their Effectiveness in Construction", Journal of Professional Safety: ASSE Foundation Research , 24-34
Books and Monographs
Conference Proceedings
Zhang Q., Gangwar, Manish., Ratchford B. (2017) "Effects of Product Categories on Consumers Spending in Multiple Retail Formats", Academy of Marketing Science Gangwar, Manish., Bhargava, Hemant. (2016) "“Pay as you Go” or “All You can Eat”? Pricing Methods for Computing and Information Services", HICSS Conference Proceedings, IEEE Computer Society (HICSS 2016), 1530-1605 Gangwar, Manish., Bhargava, Hemant. (2016) "Role of Consumption Heterogeneity in Pricing Digital Services", ANZMAC , 2016 Goodrum, Paul., Gangwar, Manish. (2002) "A Micro Level Analysis of the Relationship Between Changes in Equipment Technology and Wages in the U.S. Construction Industry", ISARC Proceeding
Working Papers
Voleti, Sudhir., Gangwar, Manish., Bodapati, Anand. "Assessing the Quality of the Clustering Signal in a Bayesian Mixtures Analysis of Market Segmentation" Choi, Pilsik., Zhang, Qin., Gangwar, Manish. "How Anchor Product Formation is Affected by Other Store Choice Factors" Vedantam, Aditya., Gangwar, Manish., Kumar, Subodha. "Should Firms Allow Self-selection or Lock-in Consumers under Sequential Choices?" Mishra, Nishant., Gangwar, Manish. "How Freemium Gets Consumers to Pay a Premium: The Role of Loss-Aversion" Rishabh, Abhishek., Gangwar, Manish. "Regulatory warnings and endorsement disclosures on social media" Gangwar, Manish., Singh, Khimendra., Bharadwaj, Sundar G. "Product-Harm Crises: Does Choice of Communication Medium Impact Firm’s Valuation?"