Manish Gangwar


Manish Gangwar is a distinguished faculty member and Executive Director of the Institute of Data Science and Business Analytics at the Indian School of Business (ISB). He is a renowned pricing and business analytics researcher and has served as the Associate Dean of Research and RCI management at ISB. Professor Gangwar has a Ph.D. in Management Science from the University of Texas at Dallas, an MS from the University of Kentucky, and a BE from the Indian Institute of Technology, Roorkee, along with years of industry experience. Professor Gangwar is recognized as one of India's leading data science academicians and a prominent global academic data leader. He has won many awards, including the Best Teacher award at ISB, and is highly respected for his expertise in using advanced methodologies such as machine learning, data science, econometrics, and game theory. His work explores a wide range of topics, including dynamic pricing, competitive promotions, omnichannel strategies, and AI in marketing. He has developed conceptual frameworks for pricing fast-moving consumer goods and SaaS revenue models for on-demand services. Professor Gangwar has published numerous research articles in leading academic journals such as Marketing Science, Journal of Marketing, Operations Research, and Journal of Retailing, as well as book chapters and popular media. He also serves on the editorial review boards of numerous journals, demonstrating his commitment to advancing data science in business and marketing. Some of his significant works include "Dynamic Pricing – Definition and Implications for Managers," "Pricing on-demand Services," "The Optimality of Three-part Pricing Plans," "Competitive Promotional Strategies," "Celebrities Advertising," "The Role of Big Data and Predictive Analytics in Retailing," and "Examining Artificial Intelligence (AI) Technologies in Marketing."



  • 2020 - Present: Marketing Area Department Coordinator, Indian School of Business
  • 2019 - Present: Executive Director, ISB Institute of Data Science
  • 2018 - Present: Associate Professor, Indian School of Business
  • 2020 - 2022: Associate Dean - Research and RCI Management, Indian School of Business
  • 2009 - 2018: Assistant Professor, Indian School of Business
  • 2012 - 2012: Visiting Lecturer, University of California, Davis

In the Media

January , 2023: Seeing Marketing Through an AI-Powered Global Lens, ISB Executive Education.

July , 2023: Navigating Downturns: Pricing Strategies That Work, ISB Research Perspective.

July , 2023: Examining AI Technologies in Marketing Through Multiple Perspectives, ISB Research Perspective.

April , 2023: Research Bytes: Pricing On-Demand Services, ISB Research Perspective.

December , 2022: Can Data Up Customer Centricity?, Economic Times Government News.

September , 2022: Most Prominent Data Science Academician in India 2022, Cypher.

June , 2022: 2022 List of Leading Academic Data Leaders, CDO Magazine.

December , 2020: Can We Instill Trust in Ratings Industry?, Fortune India.

January , 2019: Category Management: The Art of Allocating Shelf Space, ISB Insights.

February , 2019: Business Professionals Need Technical Exposure, Times of India Higher Education.

June , 2019: 10 Most Prominent Data Science Academicians In India: 2019, Analytics India.

April , 2019: Polygamy and Groceries: Understanding Consumer Behaviour, ISB Insights.

September , 2019: India’s Omnichannel Retail Promise, ISB Insights.

February , 2018: Once, twice, six times a Grocery Shopper, ScienceDaily.

December , 2018: What Academics and Managers Can Learn from Each Other, ISB Insights.

February , 2018: Study: Consumers Not Loyal to One Store, Supermarket News.

September , 2017: Pricing Strategy for Service Start-ups, Forbes India.

June , 2016: Celebrity Endorsements in India, ISB Insights.

Research & Publications