Manish Gangwar


Manish Gangwar is a distinguished faculty member and Executive Director of the Institute of Data Science and Advanced Management Programme in Business Analytics at the Indian School of Business (ISB). He is a renowned researcher in the fields of pricing, marketing, and business analytics and has served as the Associate Dean of Research and RCI management at ISB. Professor Gangwar has a Ph.D. in Management Science from the University of Texas at Dallas, an MS from the University of Kentucky, and a BE from the Indian Institute of Technology, Roorkee, along with years of industry experience.

Professor Gangwar is recognized as one of India's leading data science academicians and a prominent global academic data leader. He has won numerous awards, including a Best Teacher Award at ISB, and is highly respected for his expertise in using advanced methodologies such as machine learning, data science, econometrics, and game theory to explore a wide range of topics. He has developed conceptual frameworks for pricing fast-moving consumer goods and revenue models for "Anything as a Service" based businesses. His empirical work explores consumers' store choice decisions, safety incentive programs, celebrity advertising, nonlinear pricing, omnichannel strategies, big data, and AI in marketing.

Professor Gangwar has published numerous research articles in leading academic journals such as Marketing Science, Journal of Marketing, Operations Research, and Journal of Retailing, book chapters, and popular media. He also serves on the editorial review boards of numerous journals, demonstrating his commitment to advancing the field of data science in business and marketing. Some of his significant works include "Pricing on demand services: Alternative ways of combining usage and access fees", "The role of big data and predictive analytics in retailing", "On the optimality of three-part tariff plans: When does free allowance matter?", "Consumer stockpiling and competitive promotional strategies", and "When celebrities count: Power distance beliefs and celebrity endorsements".



  • 2020 - Present: Marketing Area Department Coordinator, Indian School of Business
  • 2019 - Present: Executive Director, ISB Institute of Data Science
  • 2018 - Present: Associate Professor, Indian School of Business
  • 2020 - 2022: Associate Dean - Research and RCI Management, Indian School of Business
  • 2009 - 2018: Assistant Professor, Indian School of Business
  • 2012 - 2012: Visiting Lecturer, University of California, Davis

In the Media

January , 2023: Seeing Marketing Through an AI-Powered Global Lens, ISB Executive Education.

, 2022: 2022 List of Leading Academic Data Leaders, CDO Magazine.

, 2019: 10-most-prominent-data-science-academicians-in-india-2019, Analytics India Magazine.

February , 2019: Business professionals need technical exposure, Times of India Higher Education.

January 29, 2019: Category Management: The Art of Allocating Shelf Space, ISBInsights.

February 2, 2018: Once, twice, six times a grocery shopper, ScienceDaily.

February 1, 2018: Study: Consumers not loyal to one store, Supermarket News.

September 12, 2017: Pricing strategy for service start-ups, Forbes India.

August 30, 2017: Pricing strategy for service start-ups, ISBInsights.

June 1, 2016: Celebrity endorsements, ISBInsights.

Research & Publications