Manish Gangwar


Manish Gangwar is a faculty at the Indian School of Business. He currently serves as an executive director of the Institute of Data Science and Advanced Management Programme in Business Analytics at ISB. Professor Gangwar holds a Ph.D. in Management Science from the University of Texas at Dallas. He has an MS from the University of Kentucky, BE from the Indian Institute of Technology, Roorkee, and years of industry experience. His research explores pricing, marketing, and product line issues using game theory, machine learning, and econometrics. He has developed many conceptual frameworks for pricing fast-moving consumer goods, product line pricing, and subscription model for "X as a Service" XaaS business. His empirical and theory work looks at consumers' store choice decisions, safety incentive programs, celebrity advertising, nonlinear pricing, omnichannel strategies, big data, and AI in marketing. His research articles have been published in leading academic journals, books chapters, and popular media. He serves on editorial review boards of many journals. He served as Associate Dean Research and RCI management at ISB and is recognized as one of India's most prominent data science academicians and leading academic data leaders globally.



  • 2018 - Present: Associate Professor, Indian School of Business
  • 2009 - 2018: Assistant Professor, Indian School of Business
  • 2012 - 2012: Visiting Lecturer, University of California, Davis


In the Media

, 2022: 2022 List of Leading Academic Data Leaders, CDO Magazine.

, 2019: 10-most-prominent-data-science-academicians-in-india-2019, Analytics India Magazine.

February , 2019: Business professionals need technical exposure, Times of India Higher Education.

January 29, 2019: Category Management: The Art of Allocating Shelf Space, ISBInsights.

February 1, 2018: Study: Consumers not loyal to one store, Supermarket News.

February 2, 2018: Once, twice, six times a grocery shopper, ScienceDaily.

August 30, 2017: Pricing strategy for service start-ups, ISBInsights.

September 12, 2017: Pricing strategy for service start-ups, Forbes India.

June 1, 2016: Celebrity endorsements, ISBInsights.

Research & Publications