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Email Manish_Gangwar@isb.edu
Website https://www.isb.edu/en/research-thought-leadership/research-grid.html?fname=Manish*Gangwar
Manish Gangwar is a distinguished faculty member and Executive Director of the Institute of Data Science and Advanced Management Programme in Business Analytics at the Indian School of Business (ISB). He is a renowned researcher in the fields of pricing, marketing, and business analytics and has served as the Associate Dean of Research and RCI management at ISB. Professor Gangwar has a Ph.D. in Management Science from the University of Texas at Dallas, an MS from the University of Kentucky, and a BE from the Indian Institute of Technology, Roorkee, along with years of industry experience.
Professor Gangwar is recognized as one of India's leading data science academicians and a prominent global academic data leader. He has won numerous awards, including a Best Teacher Award at ISB, and is highly respected for his expertise in using advanced methodologies such as machine learning, data science, econometrics, and game theory to explore a wide range of topics. He has developed conceptual frameworks for pricing fast-moving consumer goods and revenue models for "Anything as a Service" based businesses. His empirical work explores consumers' store choice decisions, safety incentive programs, celebrity advertising, nonlinear pricing, omnichannel strategies, big data, and AI in marketing.
Professor Gangwar has published numerous research articles in leading academic journals such as Marketing Science, Journal of Marketing, Operations Research, and Journal of Retailing, book chapters, and popular media. He also serves on the editorial review boards of numerous journals, demonstrating his commitment to advancing the field of data science in business and marketing. Some of his significant works include "Pricing on demand services: Alternative ways of combining usage and access fees", "The role of big data and predictive analytics in retailing", "On the optimality of three-part tariff plans: When does free allowance matter?", "Consumer stockpiling and competitive promotional strategies", and "When celebrities count: Power distance beliefs and celebrity endorsements".
January , 2023: Seeing Marketing Through an AI-Powered Global Lens, ISB Executive Education.
, 2022: 2022 List of Leading Academic Data Leaders, CDO Magazine.
, 2019: 10-most-prominent-data-science-academicians-in-india-2019, Analytics India Magazine.
February , 2019: Business professionals need technical exposure, Times of India Higher Education.
January 29, 2019: Category Management: The Art of Allocating Shelf Space, ISBInsights.
February 2, 2018: Once, twice, six times a grocery shopper, ScienceDaily.
February 1, 2018: Study: Consumers not loyal to one store, Supermarket News.
September 12, 2017: Pricing strategy for service start-ups, Forbes India.
August 30, 2017: Pricing strategy for service start-ups, ISBInsights.
June 1, 2016: Celebrity endorsements, ISBInsights.
Gangwar, Manish., Bhargava, Hemant. (2023) "Pricing On-Demand Service: Alternative Ways of Combine Access and Usage Fees", Production and Operations Management , 32 (1), 11-27 Timoumi, Ahmed., Gangwar, Manish., Mantrala, Murali. (2022) "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research", Journal of Retailing , Volume 98 (Issue 1), Pages 133-151 Gangwar, Manish., Kaplan, Andreas., Kopalle, Praveen., Reinartz, Werner. (2022) "Examining Artificial Intelligence (AI) Technologies in Marketing Via a Global Lens: Current Trends and Future Research Opportunities", International Journal of Research in Marketing , 39 (2), 522-540 Timoumi, Ahmed., Gangwar, Manish., Mantrala, Murali. (2022) "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research", Journal of Retailing , 98 (1), 133-151 Gangwar, Manish., Kumar, Nanda., Rao, Ram. (2021) "Pricing Under Dynamic Competition When Loyal Consumers Stockpile", Marketing Science , 40 (3), 569-588 Gangwar, Manish., Mantrala, Murali. (2020) "India’s Omnichannel Retail Promise", ISBInsights Voleti, Sudhir., Gangwar, Manish. (2019) "Category Management: The Art of Allocating Shelf Space", ISBInsights Gangwar, Manish. (2019) "Polygamy and Groceries: Understanding Consumer Behaviour", ISBInsights Winterich, Karen., Gangwar, Manish., Grewal, Rajdeep. (2018) "When Celebrities Count: Power Distance and Celebrity Endorsements", Journal of Marketing , 82 (3), 70-86 Bhargava, Hemant., Gangwar, Manish. (2018) "Non-Linear Pricing for SaaS: On the Optimality of Three-Part Tariff Plans - When Does Free Allowance Matter?", Operations Research , 66 (6) Bhargava, Hemant., Gangwar, Manish. (2017) "Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?", ISBInsights Zhang, Qin., Gangwar, Manish., Seetharaman, P. (2017) "Polygamous Store Loyalty: An Empirical Investigation", Journal of Retailing , 93 (4), 477-492 Voleti, Sudhir., Gangwar, Manish., Kopalle, Praveen. (2017) "Why the Dynamics of Competition Matter for Category Profitability", Journal of Marketing , 81 (1), 1-16 Eric T Bradlow., Gangwar, Manish., Kopalle, Praveen., Voleti, Sudhir. (2017) "The role of big data and predictive analytics in retailing", Journal of Retailing , 93 (1), 79-95 Gangwar, Manish. (2016) "Celebrity Endorsements: An Issue in India Because of Higher Power Distance", ISBInsights Gangwar, Manish., Kumar, Nanda., Rao, Ram. (2013) "Consumer Stockpiling and Competitive Promotional Strategies", Marketing Science , 33 (1), 1-157 Goodrum, Paul., Gangwar, Manish. (2010) "The Relationship between Changes in Equipment Technology and Wages in the US Construction Industry", Journal of Construction Management and Economics , 22 (3), 291-301 Gangwar, Manish., Goodrum, Paul. (2005) "The Effect of Time on Safety Incentive Programs in Construction", Journal of Construction Management and Economics , 23 (8), 851-859 Goodrum, Paul., Gangwar, Manish. (2004) "Safety Incentives: A Study of their Effectiveness in Construction", Journal of Professional Safety: ASSE Foundation Research , 24-34
Zhang Q., Gangwar, Manish., Ratchford B. (2017) "Effects of Product Categories on Consumers Spending in Multiple Retail Formats", Academy of Marketing Science Gangwar, Manish., Bhargava, Hemant. (2016) "Role of Consumption Heterogeneity in Pricing Digital Services", ANZMAC , 2016 Gangwar, Manish., Bhargava, Hemant. (2016) "“Pay as you Go” or “All You can Eat”? Pricing Methods for Computing and Information Services", HICSS Conference Proceedings, IEEE Computer Society (HICSS 2016), 1530-1605 Goodrum, Paul., Gangwar, Manish. (2002) "A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The U.S. Construction Industry", ISARC Proceeding
Gangwar, Manish., Singh, Khimendra., Bharadwaj, Sundar G. "Product-Harm Crises: Does Choice of Communication Medium Impact Firm’s Valuation?" Mishra, Nishant., Gangwar, Manish. "How Freemium Gets Consumers to Pay a Premium: The Role of Loss-Aversion" Choi, Pilsik., Zhang, Qin., Gangwar, Manish. "How Anchor Product Formation is Affected by Other Store Choice Factors" Sunder M, Vijaya., Gangwar, Manish. "Do Gender Diverse Teams Deliver Better Operational Performance: An Experimental Study" Voleti, Sudhir., Gangwar, Manish., Bodapati, Anand. "Assessing the Quality of the Clustering Signal in a Bayesian Mixtures Analysis of Market Segmentation" Vedantam, Aditya., Gangwar, Manish., Kumar, Subodha. "Should Firms Allow Self-selection or Lock-in Consumers under Sequential Choices?" Uppal, Abhinav., Kumar, Nanda., Gangwar, Manish. "Video Streaming Alliances: Why Stream a Competitor?" Rishabh, Abhishek., Gangwar, Manish. "Deterrence Effects of Regulatory Warnings on Advertising Disclosure and Follower Engagement of Instagram Influencers"