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Vandith Pamuru
Overview
Professor Vandith Pamuru is an Assistant Professor of Information Systems at the Indian School of Business (ISB). His primary research interests are in the areas of user engagement on online platforms and incentives design, in the context of emerging technologies. His work has been presented in multiple conferences including ICIS, WISE, SCECR, CIST, POMS, DSI, and WITS, where he also received Best Paper runner-up award. He received his PhD in Management Information Systems & Masters in Economics from Purdue University, and his undergraduate in Information Systems from Birla Institute of Technology & Science (BITS) – Pilani. Prior to his PhD, he has extensive industry experience in user experience design and product management.
Experience
Academic
- 2020 - Present: Assistant Professor, Indian School of Business
Research & Publications
Published Papers
Pamuru, Vandith., Rosokha, Yaroslav., Kannan, Karthik. (2022) "Analyzing Frictions in Generalized Second-Price Auction Markets", Information Systems Research Pamuru, Vandith., Khern-am-nuai, Warut., Kannan, Karthik. (2021) "The Impact of an Augmented Reality Game on Local Businesses: A Study of Pokemon Go on Restaurants", Information Systems Research , 32 (3), 675-1097
Working Papers
He, Qinglai., Pamuru, Vandith., Burtch, Gordan., Hong, Yili (Kevin)., Santanam, Raghu. "Does Mandatory Declaration of Ideological Stance Amplify or Attenuate Polarization in Online Political Discourse?" Kumar, Sumeet., Pamuru, Vandith., Mani, Deepa. "Block Ryan’s Toys Reviews? The Perils of Implicit Advertisements on YouTube for Kids" Pamuru, Vandith., Kar, Wreetabrata., Khern-am-nuai, Warut. "Status Downgrade: The Impact of Losing Status on a User-generated Content Platform"