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Professor Vandith Pamuru is an Assistant Professor of Information Systems at the Indian School of Business (ISB). His primary research interests are in the areas of user engagement on online platforms and incentives design, in the context of emerging technologies. His work has been presented in multiple conferences including ICIS, WISE, SCECR, CIST, POMS, DSI, and WITS, where he also received Best Paper runner-up award. He received his PhD in Management Information Systems & Masters in Economics from Purdue University, and his undergraduate in Information Systems from Birla Institute of Technology & Science (BITS) – Pilani. Prior to his PhD, he has extensive industry experience in user experience design and product management.
January , 2024: Exploring Advantages and disadvantages of Augmented Reality in US, Communications Today.
January , 2024: Techs and the city: Pros and cons of augmented reality in the US, Context News (By Thomson Reuters Foundation).
January , 2024: Augmented reality’s blending of digital and physical spaces raises legal and ethical issues, Business Day.
April , 2024: Transforming KPIs with assets in AI, ISB Executive Education - Perspectives.
December , 2023: The Metaverse and Business, ISB Executive Education.
, 2018: The Pokémon Paradox. Krannert researchers examine the costs and benefits of popular game., Krannert Magazine.
, 2017: Augmented reality apps cause restaurant profits to rocket, University Chronicle.
, 2017: Augmented Reality Apps Increase the Profits of Restaurants., Eat Out Magazine.
, 2017: How restaurants can use augmented reality to cash in., Growth Business UK.
, 2017: Augmented reality apps increase restaurants' profits in gaming hot spots., QSR Media UK.
, 2017: Pokémon Go est-il bon pour le commerce?, [6] Les Affaires.
Pamuru, Vandith., Kar, Wreetabrata., Khern-am-nuai, Warut. (Accepted) "Status Downgrade: The Impact of Losing Status on a User-generated Content Platform", Pamuru, Vandith., Rosokha, Yaroslav., Kannan, Karthik. (2022) "Analyzing Frictions in Generalized Second-Price Auction Markets", Information Systems Research , 34 (4), 1437-1454 Pamuru, Vandith., Khern-am-nuai, Warut., Kannan, Karthik. (2021) "The Impact of an Augmented Reality Game on Local Businesses: A Study of Pokemon Go on Restaurants", Information Systems Research , 32 (3), 675-1097