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Our mission is to generate and translate state-of-the-art research in Marketing, Sales, and Purchasing into practice in growth markets through research collaborations, Consulting, Education programmes, and exclusive networking events.
Our Vision is to develop new knowledge for advancing the theory and practice of Marketing, Sales, and Purchasing in the growth markets.
The ISB-CBM offers a range of customisable programmes designed for Senior Management and their teams who are committed to finding next-generation ways to grow their businesses and realise their full potential. The offerings can be either case-based or project-based. In case-based courses, selected marketing case studies will be used to understand the best practices around the world; in project-based courses, the Centre will work with a member organisation’s specific challenges and issues and convert them into projects, to facilitate 'learning by doing'.
Themes for ISB-CBM’s Programmes: