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The ISB-CBM offers a range of customisable programmes designed for Senior Management and their teams who are committed to finding next-generation ways to grow their businesses and realise their full potential. The offerings can be either case-based or project-based. In case-based courses, selected marketing case studies will be used to understand the best practices around the world; in project-based courses, the Centre will work with a member organisation’s specific challenges and issues and convert them into projects, to facilitate 'learning by doing'.
Themes for ISB-CBM’s Programmes: