The institute works closely with ISB’s Centre for Learning and Management Practice (CLMP) in developing case studies in the area of Marketing and Sales that document real business scenarios. This allows our faculty in delivering management lessons in tune with the latest in the industry. These case studies are also disseminated to global classrooms through the HBS network. 

Working Cases

CBM

Venkateswara Hatchery: Enhancing Livelihood of Rural India Through Poultry Farming

Anjan Goswami, Bhavani Shankar Saripalli and D.V.R. Seshadri

CBM

Krishnapatnam Port: Capitalising on the Opportunity to Create a Greenfield Port in South India 

Prachee Javadekar, Sachin Mohan Bhide and D.V.R. Seshadri

CBM

Challenges in Transforming Maternal Health In India Through Midwifery: The Fernandez Foundation Initiative  

Swati Sisodia, D.V.R. Seshadri

CBM

Brandix: Role of Boundary Spanner

Prakash Satyavageeswaran and D.V.R. Seshadri

CBM

Brandix: Internationalisation From A Third World Country Perspectives 

Prakash Satyavageeswaran and D.V.R. Seshadri

CBM

Imbue Natural: Making Ultra Stigmatised Phantom Market Offerings

Ahaana Mahanti, Anuraddha Reddy Guda, Vidya Srinivasan and D.V.R. Seshadri

CBM

The Intrapreneurial Venture of LVPEI (A)        

Astha Sharma, Jyoti and D.V.R. Seshadri

CBM

eyeSmart EMR: Go To Market Strategy (B)        

Astha Sharma, Jyoti and D.V.R. Seshadri

CBM

Is It Necessary to Market Higher-Order Spiritual Knowledge   

Rajesh Pandit, Astha Sharma and D.V.R. Seshadri

CBM

Plight of Handloom Weavers And The Challenges of Taking Their Products To The Marketplace   

Bhavani Shankar, D.V.R. Seshadri

CBM

Galvanised Corrugated Sheets: Penetration into Rural Markets    

D.V.R. Seshadri

CBM

Bridging Supply Chain and Demand Side for Organic Farm Produce  

Phil Zerrillo, Rajesh Pandit and D.V.R. Seshadri

CBM

Loyalty Among Donors   

Madhu Viswanathan and D.V.R. Seshadri 


CBM

Agriculture Implements Business 

Phil Zerrillo, Abhishek Rishabh and D.V.R. Seshadri

CBM

Agriculture Implements Business 

Phil Zerrillo, Abhishek Rishabh and D.V.R. Seshadri

CBM

Agility as a Primary Vehicle To Enhance JSW's Customer Mindset   

Kiran Pedada and D.V.R. Seshadri 


CBM

Max Healthcare: Consequences of Pulling Out Incentives Plans   

Ratan Jalan, Raghuram Bommaraju, D.V.R. Seshadri

CBM

ID Fresh: Trust in Fostering Customer Relationship 

Rajesh Pandit, Kiran Pedada, D.V.R. Seshadri

CBM

Karma Healthcare: Primary Healthcare in The Rural Hinterland  

Swati Garg and D.V.R. Seshadri 


CBM

Strategies That Resulted in JSW's Spectacular Growth Over The Years And The Challenges Ahead To Maintain The Momentum  

Raghuram Bommaraju, D.V.R. Seshadri

CBM

New Product Development That Has Resulted In JSW Emerging As a leader In the Steel Industry In India 

Kiran Pedada, D.V.R. Seshadri

CBM

Luminous Power: The ROI of The General Management Program  

Debolina Dutta and D.V.R. Seshadri 


CBM

To Dare or Not: The Story of An Entrepreneur's Passion The Case of Delhi International Airport  

Varsha Gajendragadkar, Gandhali Divekar, Prachee Javadekar and D.V.R. Seshadri

CBM

Axon Anesthesia Associates  

Devendra Tayade, Sujit Mallick and D.V.R. Seshadri

CBM

Tata Steel: Creating New Revenue Streams from Consumer Insights 

D.V.R. Seshadri 


CBM

Snuffing Out Colossal Human Potential in India: Inevitable or Avoidable 

Devendra Tayade and D.V.R. Seshadri

CBM

The Public-Private Partnership Hurdle Race: The Case of Delhi International Airport  

Prachee Javadekar, Gandhali Divekar and D.V.R. Seshadri

CBM

Sustaining Tata Steel's Head-Start in the ECA (Emerging Corporate Account) Markets: The Challenge of What Next? 

D.V.R. Seshadri 


CBM

Tata Steel's Digital Transformation in Marketing and Sales

D.V.R. Seshadri and Pravesh Narang

CBM

Tata Steel's Business Transformation through Digital in Marketing and Sales

D.V.R. Seshadri and Pravesh Narang

Published Case Studies

CBM

Cloudphysician: A collaboration between man and machine to save lives 

Rajesh Pandit and D.V.R. Seshadri

The case  talks about start-ups and its founders, starting from the origin of  ideas
 

24 Jul 2019

CBM

Software Acquisition for employee engagement at Pilot mountain research  

Michelle Stewart, James Narus and D.V.R. Seshadri

The case provides students with an opportunity to examine how a buying decision can be made using online digital tools.
 

17 Aug 2019

CBM

Stork Home Fernandez Hospital: Going to Market with a Purpose - Driven Disruptive Innovation 

RamKrishna Nidumolu, D.V.R. Seshadri, Ratan Jalan 

The case seeks to make students come up with the right business models for organisations to be sustainable
 

25 Aug 2019

CBM

Airport Service Transformation - Case of Delhi International Airport

Prachee Javadekar, Gandhali Divekar and D.V.R. Seshadri 

The case is designed for understanding service experience creation challenges for private players operating under PPP model
 

11 Mar 2020

CBM

L.V. Prasad Eye Institute: Innovating the Business of Eye Care 

Shlomo Maital, D.V.R. Seshadri and Swati Sisodia

The case has a learning objective for modules on Strategies, entrepreneurship, innovative business models, and strategic thinking.

07 Apr 2020

CBM

Creating Grassroots Leaders through Dhan's Unique Leadership Model

D.V.R. Seshadri and K. Sasidhar

The case is designed for the leadership modules under Strategy courses. Mr. Vasimalai founded DHAN in 1997 with a mission to eradicating poverty from grassroots levels. 

 

29 Nov 2017

CBM

DHAN Foundation's Climate Change Initiative (Part A): Choosing Among Multiple Good Options

D.V.R. Seshadri and K. Sasidhar

The case highlights the importance of changing mindsets and business models. 
 

24 Jul 2018

CBM

Dhan Foundation's Climate Change Initiative (Part B): Creating a Resilient Food Value Chain 

D.V.R. Seshadri and K. Sasidhar

The case explores the complex process of pioneering an innovative model of education in redefining and enriching the character of classroom
 

21 Aug 2019

CBM

Grooming Young Graduates as Committed Development Professionals: DHAN Academy and the Dilemma of Doing Well by Doing Good

D.V.R. Seshadri and K. Sasidhar

The case explores the complex process of pioneering an innovative model of education in redefining and enriching the character of classroom
 

29 Nov 2017

CBM

A Holistic Intervention Towards Sustainable Livelihoods and Coastal Conservation: A DHAN Foundation Case

D.V.R. Seshadri and K. Sasidhar

The case highlights the far-reaching impacts of innovation in new delivery services in healthcare by achieving cost reduction and a large volume of service
 

24 Jul 2018

CBM

Fernandez Hospital: Pioneering Excellence in Maternal and Newborn Healthcare

Swati Sisodia, D.V.R. Seshadri, Ratan Jalan, and Prakash Satyavageeswaran

The case is designed to understand business models, especially in Healthcare. To understand and choose from three value-based strategies, Product leadership, Customer Intimacy, and Operational Excellence.
 

12 Jun 2019

CBM

DHAN Foundation: Delivering Healthcare to the Village Doorsteps - An Innovative Approach (A)

D.V.R. Seshadri and K. Sasidhar

The case highlights the far-reaching impacts of innovation in new delivery services in healthcare by achieving cost reduction and a large volume of service
 

24 Jul 2018

CBM

DHAN Foundation: Delivering Healthcare to the Village Doorsteps - An Innovative Approach (B)

D.V.R. Seshadri and K. Sasidhar

The case highlights the far-reaching impacts of innovation in new delivery services in healthcare by achieving cost reduction and a large volume of service
 

24 Jul 2018

CBM

DHAN Foundation: Delivering Healthcare to the Village Doorsteps - An Innovative Approach (C)

D.V.R. Seshadri and K. Sasidhar

The case highlights the far-reaching impacts of innovation in new delivery services in healthcare by achieving cost reduction and a large volume of service
 

24 Jul 2018