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Businesses are sitting on mountains of customer data that has the potential to generate actionable insights. These insights can be used to engage with customers in meaningful ways that drive both loyalty and profitability. What's more, firms can now identify and retain their best salespeople by effectively planning and allocating resources that develop their skills and maximise sales force performance.
This interactive 2-day programme has been specially designed to equip participants with the tools to measure and maximise customer-level profitability and assess the lifetime value of a salesperson.
In each stage, the programme will emphasize how to manage:
Creating additional value from customers
The impact of a business reference
Using brand value for maximum engagement
Regents Professor, Richard and Susan Lenny Distinguished Chair