Membership

ISB-CBM Membership Benefits

Membership to ISB-CBM offers extraordinary value to the Organisations. The Centre works closely in collaboration with businesses, conducts customised research programmes with the world-class resources of ISB. As Asia's only specialist, Centre focusses on helping organisations get more out of their Marketing and Sales efforts, ISB-CBM offers a unique set of advantages.

Coaching

Access to various calendarized learning programmes
Intensive mentoring on addressing key challenges being faced by member companies by globally renowned academicians with real-world experience in the industry
Practicum, wherein designated personnel from the company may be nominated to work with ISB-CBM Academic Scholars for high-end on-the-job skill development in pre-defined aspects of Business Market Management in the VUCA world
Day-long interaction/s on pre-selected topic(s) at the company’s premises with appropriate ISB-CBM Academic Scholars

Research

Access to Industry-specific data for non-commercial use
Syndicated research on a specific theme or topic by a group of interested companies
Participation in custom studies to understand the challenges of companies in growth markets
Dedicated research to address company-specific challenges in the realm of B2B Marketing, Sales and Purchasing
Eligibility to have company-specific case studies developed, covering specific key challenges being addressed by the company
Eligibility to participate in joint partnerships facilitated by ISB-CBM, i.e., work with other companies to address common challenges

Consulting

Access to ISB-CBM Academic Scholars for specific consultancy services
Internship by ISB students at the company for working on projects of importance to the company
Showcasing company and CXO-initiated thought leadership and best practices to the world through assistance in developing practice-oriented management papers and articles that can be published to help the company and its CXOs build both company and personal brand