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The elements of the value proposition for ISB-CBM members are as follows:
The ISB-CBM will offer both open and customised comprehensive professional development programmes for Marketing, Sales and Purchasing to executives at varying senior leadership levels from small, medium and large corporations.ISB-
CBM programmes will be conducted by globally reputed academics engaged in cutting-edge research in the Marketing world.
Members gain access to a robust network of acclaimed academics and practitioners.
The ISB-CBM will provide a platform whose objective is to extend the application of Marketing best practice research into the industries and geographies specific to Asia.
The ISB-CBM’s initial target geography is firms in India and Southeast Asia.
It will offer members remote advice and coaching from faculty with worldwide renown as consultants in Marketing.
It will offer members its customer analytics capability.
It will leverage the several decades of expertise of ISBM USA with respect to designing and conducting events, curricula, membership drives, etc.
It will host summits and events to promote and advance its objectives.
ISB-CBM members will have access to ISBM USA’s events and professional development programmes for a nominal fee. Likewise, ISBM USA members will have access to ISB-CBM events and professional development programmes for a nominal fee.
Value Proposition for ISB-CBM Members
The ISB-CBM offers a robust platform for organisations to raise the bar of their performance, focusing on the issues and challenges faced by them in Marketing and Sales areas.
Invitation to the Annual General Meeting of the ISB-CBM
Access to a unique platform for branding and marketing
Invitation to attend exclusive CXO-level platforms to exchange ideas and thought leadership
Access to ISB practice-oriented White Papers
Invitation to attend guest speaker sessions at ISB
Access to the ISB-CBM’s digital learning platform for extended learning and collaboration
Subscription to ISBInsight, ISB’s flagship research journal
Specific Benefits and Services (at a fee)
Access to various calendarized learning programmes
Internship by ISB students for working on projects of importance to the company
Access to industry-specific data
Access to ISB-CBM Academic Scholars for specific consultancy services
Mentoring on key problem areas by globally renowned faculty
Practicum for designated company personnel to work with ISB-CBM Academic Scholars for high-end on-the-job skill development in the VUCA world
Participation in custom studies and priority projects
Syndicated research on specific themes by a group of interested companies
Interactions on pre-selected topics at the company’s premises with ISB-CBM Academic Scholars
Work with other companies to address common challenges, facilitated by the ISB-CBM
Development of company-specific case studies for in-house use or for brand-building
Dedicated research to address company-specific challenges
Showcase company and CXO-initiated thought leadership and best practices for company and CXO brand-building
Annual Membership Fee: INR 2,50,000 per company
Group Discount: For 2 to 4 companies from the same corporate group, 30% discount on the annual membership fee.
For corporate groups taking membership of 5 or more companies, the annual membership fee is a lump sum, INR 7.5 lakhs.
For corporate groups taking membership for 3 or more companies, the membership fee can be paid in 2 installments.
Fee for Learning Programmes
Fee for each programme will be published from time-to-time on the site.
Member Discount: 20% discount on the published rate of the programme fee
Customised Pedagogy to maximise quantifiable impact and outcome to the company.
Free digital learning platform access for 10 participants per organisation; additional access at a nominal fee.
All fees payable subject to appropriate statutory levies.
why should i join?
Join the ISB-CBM, Asia’s only Centre focused on helping you get more out of your B2B Marketing and Sales efforts.
All offerings from the ISB-CBM are especially focused on issues and challenges faced by organisations in B2B growth markets. Membership is open to every B2B organisation that is looking to move beyond price wars.
Access to unique platform for branding and marketing
Access to exclusive CXO level platforms to exchange ideas
Access to the centre’s digital learning platform
Subscription to ISB’s flagship research periodical - ISBInsight
Invitation to the Annual General Meeting of ISB-CBM
Access to ISB’s practice-oriented white papers
Additional Benefits and Services (at a fee)
Access to various calendarized learning programmes
Intensive mentoring by global renowned academicians and industry practitioners to address key challenges being faced by member companies
Practicum, wherein designated personal from the company may be nominated to work with ISB-CBM Academic Scholars for high-end on-the-job skill development.
Day-long interactions n pre-selected topics at the company's premises with appropriate ISB-CBM Academic Scholars.
Access to industry-specific data.
Eligibility to have company-specific case studies developed, covering specific key challenges being addressed by the company.
Syndicated research on a specific theme or topic by a group of interested companies.
Eligibility to participate in joint partnerships facilitated by ISB_CBM, i.e, work with other companies to address common challenges.
Participation in custom studies to understand challenges of companies in growth markets.
Dedicated research to address company-specific challenges in the realm of B2B Marketing, Sales, and Purchasing.
Access to ISB-CBM Academic Scholars for specific consulting services.
Internship by ISB students at the company for working on projects of importance to the company.
Assistance in developing practice-oriented management papers that be published to help build both the company and the personal brand.
Who should join?
The ISB-CBM invites Large Enterprises and Small and Medium Enterprises to become members of the Centre for Business Markets.
Organisations with annual revenue of and above Rs. 20,000 million/USD 300 million can become members of the ISB-Centre for Business Markets. The ISB-Centre for Business Markets will help them to identify some of the critical challenges faced by C-level and operating-level executives working in B2B markets and will design custom programmes to address these specific challenges.
Small and Medium Enterprises
Organisations with annual revenue of or below Rs. 20,000 million/USD 300 million are strongly recommended to become members of the ISB-Centre for Business Markets. Executives and managers of Small and Medium Enterprises face different challenges than those in larger organisations. The Centre will identify and work on these challenges by customising programmes for member companies.
Note: Organisations operating in B2B markets can also become members of the Centre and benefit from consulting, coaching, and guidance from our faculty and scholars of national and international repute.