Membership

The elements of the value proposition for ISB-CBM members are as follows:

  1. The ISB-CBM will offer both open and customised comprehensive professional development programmes for Marketing, Sales and Purchasing to executives at varying senior leadership levels from small, medium and large corporations.ISB-
  2. CBM programmes will be conducted by globally reputed academics engaged in cutting-edge research in the Marketing world.
    Members gain access to a robust network of acclaimed academics and practitioners.
  3. The ISB-CBM will provide a platform whose objective is to extend the application of Marketing best practice research into the industries and geographies specific to Asia. 
  4. The ISB-CBM’s initial target geography is firms in India and Southeast Asia.
  5. It will offer members remote advice and coaching from faculty with worldwide renown as consultants in Marketing.
  6. It will offer members its customer analytics capability.
  7. It will leverage the several decades of expertise of ISBM USA with respect to designing and conducting events, curricula, membership drives, etc.
  8. It will host summits and events to promote and advance its objectives.
  9. ISB-CBM members will have access to ISBM USA’s events and professional development programmes for a nominal fee. Likewise, ISBM USA members will have access to ISB-CBM events and professional development programmes for a nominal fee.

Membership details

Value Proposition for ISB-CBM Members

The ISB-CBM offers a robust platform for organisations to raise the bar of their performance, focusing on the issues and challenges faced by them in Marketing and Sales areas.

Generic Benefits of Being a Member of the ISB-CBM

  1. Invitation to the Annual General Meeting of the ISB-CBM
  2. Access to a unique platform for branding and marketing
  3. Invitation to attend exclusive CXO-level platforms to exchange ideas and thought leadership
  4. Access to ISB practice-oriented White Papers
  5. Invitation to attend guest speaker sessions at ISB
  6. Access to the ISB-CBM’s digital learning platform for extended learning and collaboration
  7. Subscription to ISBInsight, ISB’s flagship research journal

Specific Benefits and Services (at a fee)

  1. Access to various calendarized learning programmes
  2. Internship by ISB students for working on projects of importance to the company
  3. Access to industry-specific data
  4. Access to ISB-CBM Academic Scholars for specific consultancy services
  5. Mentoring on key problem areas by globally renowned faculty
  6. Practicum for designated company personnel to work with ISB-CBM Academic Scholars for high-end on-the-job skill development in the VUCA world
  7. Participation in custom studies and priority projects
  8. Syndicated research on specific themes by a group of interested companies
  9. Interactions on pre-selected topics at the company’s premises with ISB-CBM Academic Scholars
  10. Work with other companies to address common challenges, facilitated by the ISB-CBM
  11. Development of company-specific case studies for in-house use or for brand-building
  12. Dedicated research to address company-specific challenges
  13. Showcase company and CXO-initiated thought leadership and best practices for company and CXO brand-building

Annual Membership Fee: INR 2,50,000 per company

  1. Group Discount: For 2 to 4 companies from the same corporate group, 30% discount on the annual membership fee.
  2. For corporate groups taking membership of 5 or more companies, the annual membership fee is a lump sum, INR 7.5 lakhs.
  3. For corporate groups taking membership for 3 or more companies, the membership fee can be paid in 2 installments.

Fee for Learning Programmes

  1. Fee for each programme will be published from time-to-time on the site.
  2. Member Discount: 20% discount on the published rate of the programme fee 
  3. Customised Pedagogy to maximise quantifiable impact and outcome to the company. 
  4. Free digital learning platform access for 10 participants per organisation; additional access at a nominal fee.

All fees payable subject to appropriate statutory levies.

why should i join?

Join the ISB-CBM, Asia’s only Centre focused on helping you get more out of your B2B Marketing and Sales efforts.

All offerings from the ISB-CBM are especially focused on issues and challenges faced by organisations in B2B growth markets. Membership is open to every B2B organisation that is looking to move beyond price wars.

Additional Benefits and Services (at a fee)

COACHING 

Access to various calendarized learning programmes

Intensive mentoring by global renowned academicians and industry practitioners to address key challenges being faced by member companies

Practicum, wherein designated personal from the company may be nominated to work with ISB-CBM Academic Scholars for high-end on-the-job skill development.

Day-long interactions n pre-selected topics at the company's premises with appropriate ISB-CBM Academic Scholars.

RESEARCH

Access to industry-specific data.

Eligibility to have company-specific case studies developed, covering specific key challenges being addressed by the company. 

Syndicated research on a specific theme or topic by a group of interested companies.

Eligibility to participate in joint partnerships facilitated by ISB_CBM, i.e, work with other companies to address common challenges.

Participation in custom studies to understand challenges of companies in growth markets.

Dedicated research to address company-specific challenges in the realm of B2B Marketing, Sales, and Purchasing.

CONSULTING

Access to ISB-CBM Academic Scholars for specific consulting services. 

Internship by ISB students at the company for working on projects of importance to the company. 

Assistance in developing practice-oriented management papers that be published to help build both the company and the personal brand.

Who should join?

The ISB-CBM invites Large Enterprises and Small and Medium Enterprises to become members of the Centre for Business Markets.

Large Enterprises

Organisations with annual revenue of and above Rs. 20,000 million/USD 300 million can become members of the ISB-Centre for Business Markets. The ISB-Centre for Business Markets will help them to identify some of the critical challenges faced by C-level and operating-level executives working in B2B markets and will design custom programmes to address these specific challenges. 

Small and Medium Enterprises

Organisations with annual revenue of or below Rs. 20,000 million/USD 300 million are strongly recommended to become members of the ISB-Centre for Business Markets. Executives and managers of Small and Medium Enterprises face different challenges than those in larger organisations. The Centre will identify and work on these challenges by customising programmes for member companies.
Note: Organisations operating in B2B markets can also become members of the Centre and benefit from consulting, coaching, and guidance from our faculty and scholars of national and international repute. 

online membership form

Annual Membership Fees (in Indian Rupees) : 2,50,000 + GST @ 18%* Please Note: 1. Statutory taxes shall be payable as per the rates applicable at the time of payment. 2. The Annual Membership fee is non-refundable. 3. ISB-CBM reserves the right to revise the fee structure periodically.

Centre for Business Markets (CBM)