Rajita Varma

Overview 

Rajita is an FPM student in Marketing at the Indian School of Business. Her current research broadly explores how top management influences marketing outcomes and firm performance. For instance, she examines how female Chief Marketing Officers differ from their male counterparts while making risky decisions. She is also exploring the interplay between CMO’s financial incentives and marketing outcomes.  

Education

BA (Hons) Economics, Lady Shri Ram College, Delhi University

MA Economics, University of Hyderabad

MSc International Marketing, King’s College London, UK

Research Interests

Substantive: Upper Echelon, Inclusion and Diversity, Marketing- Finance Interface

Method: Panel Data Econometrics, Multi-Method Research

Achievements

At Our Best Recognition, HSBC

Best Research Paper, National Economic Symposium, St Stephen’s College

Second Prize, Paper Presentation, National Economics Fest, Shri Ram College of Commerce

Awarded CBSE certificate for scoring 100% in Psychology in class XII

Publications and working papers

Female Chief Marketing Officers: When and Why Their Marketing Decisions Differ from Their Male Counterparts? (with Raghuram Bommaraju and Siddharth S. Singh)

– Under revision at Journal of Marketing Research (3rd Round)

The Role of Financial incentives: Examining the effect of CMO’s compensation structure on marketing decisions (Working Paper)