ABOUT ISB
ISB Experience Tailored to you
Help us tailor the website experience to your taste. Make some selections to let the website work better for you.
I am Interested in
Suggestions for You
Overview
Rajita is an FPM student in Marketing at the Indian School of Business. Her current research broadly explores how top management influences marketing outcomes and firm performance. For instance, she examines how female Chief Marketing Officers differ from their male counterparts while making risky decisions. She is also exploring the interplay between CMO’s financial incentives and marketing outcomes.
Education
BA (Hons) Economics, Lady Shri Ram College, Delhi University
MA Economics, University of Hyderabad
MSc International Marketing, King’s College London, UK
Research Interests
Substantive: Upper Echelon, Inclusion and Diversity, Marketing- Finance Interface
Method: Panel Data Econometrics, Multi-Method Research
Achievements
At Our Best Recognition, HSBC
Best Research Paper, National Economic Symposium, St Stephen’s College
Second Prize, Paper Presentation, National Economics Fest, Shri Ram College of Commerce
Awarded CBSE certificate for scoring 100% in Psychology in class XII
Publications and working papers
Female Chief Marketing Officers: When and Why Their Marketing Decisions Differ from Their Male Counterparts? (with Raghuram Bommaraju and Siddharth S. Singh)
– Under revision at Journal of Marketing Research (3rd Round)
The Role of Financial incentives: Examining the effect of CMO’s compensation structure on marketing decisions (Working Paper)