D.V.R. Seshadri

Professor of Marketing (Practice)
Director - ISB CBM

Email dvrseshadri@isb.edu


Since 2000 until joining ISB in 2016, D.V.R. Seshadri, taught in various IIMs (particularly at Bangalore, Ahmedabad and more recently at Udaipur since 2012). For 15 years prior to 2000, he worked in a variety of companies (public sector, family business and entrepreneurial start-ups, the last ten of them as CEO) spanning a variety of industries (petroleum refining & petro-chemicals, bulk drugs, active pharmaceutical ingredients, precision manufacturing and software).

His areas of interest among others include: B2B Marketing, Innovation and Entrepreneurship & Intrapreneurship. He is actively involved with several NGO’s such as Aravind Eye Care Systems, Madurai and DHAN Foundation, Madurai in addition to engagement with several top corporates such as companies of the Tata Group and L&T. He has been engaged in teaching / consulting capacity with over 100 large corporates, both India-based and foreign MNCs. He has taught a variety of courses / programs in MBA, executive MBA, long duration programs in public policy, short duration executive education programs, etc. Courses that he has taught include: Business-to-business Market Management; Reinventing through Entrepreneurial / Intrapreneurial Leadership; Strategy Formulation & Implementation; Inspired Leadership through Personal Mastery; and Reinventing the Government.

He has co-authored several books: ‘Innovation Management,’ with Shlomo Maital, Sage India in 2007; ‘Global Risk / Global Opportunity,’ with Shlomo Maital, Sage India, in June 2010; the Indian adaptation of ‘Business Market Management (B2B): Understanding, Creating and Delivering Value,’ with James Anderson, James Narus and Das Narayandas, Pearson Publishing, in June 2010; and ‘Smartonomics for the Global Manager: Simple, Powerful Macroeconomic Tools For Success in an Uncertain World’ with Shlomo Maital, Sage India, 2016. He has developed over hundred case studies and authored several application-oriented journal articles in his areas of interest.

Research & Publications