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Raghuram Bommaraju
Overview
Raghuram Bommaraju is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he worked as an assistant professor at Iowa State University of Science and Technology. Professor Bommaraju currently focuses on two streams of research: sales force management and marketing-finance interface. His first dissertation essay won the best dissertation award from Sales SIG (Sales Special Interest Group). His second dissertation essay is the lead article in the 2019 January edition of the Journal of Marketing, a premier journal in marketing. He received his Ph.D. in marketing from the University of Houston, MBA from XLRI Jamshedpur, and MS in Quantitative Economics from Indian Statistical Institute. Prior to his Ph.D., he worked in analytics and retail industries for four years.
Experience
Academic
- 2023 - Present: Associate Professor, Indian School of Business
- 2019 - 2023: Senior Assistant Professor, Indian School of Business
- 2017 - 2019: Assistant Professor of Marketing, Iowa State University of Science and Technology, Ames, USA
Professional
- 2012 - 2013: Senior Category Manager, Spencer’s Retail Limited, Kolkata
- 2008 - 2010: Consultant, Centre for Insurance and Risk Management, Chennai
- 2007 - 2008: Statistical Analyst, Flagstone Reinsurance, Hyderabad
In the Media
, 2022: Ford’s India Exit: What Forced the US Carmaker’s U-Turn From the Indian Roads?, Quint.com.
, 2022: Tata Neu: Why the cross-selling idea may not sell, Forbes India.
July , 2021: Private equity in healthcare a blessing or bane?, New Indian Express.
September , 2021: Private Equity (PE) Investments in Indian Healthcare: Key Drivers for Success, https://www.expresshealthcare.in/.
August , 2021: Flip side of Private Equity investments in Indian healthcare, New Indian Express.
Research & Publications
Published Papers
Varma, Rajita., Bommaraju, Raghuram., Singh, Siddharth.S. (2023) "Female Chief Marketing Officers: When and Why Their Marketing Decisions Differ From Their Male Counterparts?", Journal of Marketing Research Ambulkar, Saurabh., Arunachalam, S., Bommaraju, Raghu., Ramaswami, Sridhar. (2022) "Should a Firm Bring a Supplier into the Boardroom?", Production and Operations Management , 32 (1), 28-44 Borah, Sourav., Mallapragada, Girish., Bommaraju, Raghu., Venkatesan, Raj., Thongpapanl, Tek. (2021) "Interfirm Collaboration and Exchange Relationships: A Review and Research Agenda for Future Research", International Journal of Research in Marketing , 39 (2), 603-618 Kaur, Preetinder., Ramaswami, Sridhar., Bommaraju, Raghu. (2021) "The Chief Marketing Officer: An Antidote to Myopic Earnings Management Practices", Marketing Letters , 32, 165–178 Boichuk, Jeffrey., Bommaraju, Raghu., Ahearne, Michael., Krause, Florian., Steenburgh, Thomas. (2019) "Managing Laggards: The Importance of a Deep Sales Bench", Journal of Marketing Research , 56 (4), 652–665 Bommaraju, Raghu., Ahearne, Michael., Krause, Ryan., Tirunillai, Seshadri. (2019) "Does a Customer on the Board of Directors Affect Business-Business Firm Performance?", Journal of Marketing , 83 (1), 8–23 Bommaraju, Raghu., Hohenberg, Sebastian. (2018) "Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Mechanisms", Journal of Marketing , 82 (5), 106-124 Bommaraju, Raghu., Ahearne, Michael., Hall, Zach., Tirunillai, Seshadri. (2018) "The Impact of Mergers and Acquisitions on the Sales Force", Journal of Marketing Research , 55 (2), 254–264