Overview

Raghuram Bommaraju is an Assistant Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he worked as an assistant professor at Iowa State University of Science and Technology. Professor Bommaraju currently focuses on two streams of research: sales force management and marketing-finance interface. His first dissertation essay won the best dissertation award from Sales SIG (Sales Special Interest Group). His second dissertation essay is the lead article in the 2019 January edition of the Journal of Marketing, a premier journal in marketing. He received his Ph.D. in marketing from the University of Houston, MBA from XLRI Jamshedpur, and MS in Quantitative Economics from Indian Statistical Institute. Prior to his Ph.D., he worked in analytics and retail industries for four years.

Education

  • Ph D (Marketing), University of Houston 2017
  • MBA (Marketing), Xavier Labour Relations Institute (XLRI) 2012
  • MS (Quantitative Economics), Indian Statistical Institute (ISI) 2007
  • BS (Honors in Mathematics and Computer Science), Chennai Mathematical Institute (CMI) 2005

Research

Published Papers

Bommaraju, Raghuram

Senior Assistant Professor, Marketing


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