Raghuram Bommaraju

Associate Professor of Marketing
Executive Director-FPM Programme

Email raghuram_bommaraju@isb.edu


Raghuram Bommaraju is an Associate Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he worked as an assistant professor at Iowa State University of Science and Technology. Professor Bommaraju currently focuses on two streams of research: sales force management and marketing-finance interface. His first dissertation essay won the best dissertation award from Sales SIG (Sales Special Interest Group). His second dissertation essay is the lead article in the 2019 January edition of the Journal of Marketing, a premier journal in marketing. He received his Ph.D. in marketing from the University of Houston, MBA from XLRI Jamshedpur, and MS in Quantitative Economics from Indian Statistical Institute. Prior to his Ph.D., he worked in analytics and retail industries for four years.



  • 2023 - Present: Associate Professor, Indian School of Business
  • 2019 - 2023: Senior Assistant Professor, Indian School of Business
  • 2017 - 2019: Assistant Professor of Marketing, Iowa State University of Science and Technology, Ames, USA


In the Media

, 2022: Ford’s India Exit: What Forced the US Carmaker’s U-Turn From the Indian Roads?, Quint.com.

, 2022: Tata Neu: Why the cross-selling idea may not sell, Forbes India.

July , 2021: Private equity in healthcare a blessing or bane?, New Indian Express.

September , 2021: Private Equity (PE) Investments in Indian Healthcare: Key Drivers for Success, https://www.expresshealthcare.in/.

August , 2021: Flip side of Private Equity investments in Indian healthcare, New Indian Express.

Research & Publications