Position – Manager – Digital and Community Engagements
Location: ISB Campus – Hyderabad

I-Venture @ ISB fosters entrepreneurship and nurtures start-ups. It administers business incubators that provide ‘Start-to-Scale’ support for entrepreneurship and facilitates the conversion of start-ups into profitable entrepreneurial ventures, apart from multidisciplinary research initiatives and academic programs that creates and strengthens entrepreneurial mindset and rigour.

We are looking for result oriented digital marketing professional, with a strong passion for digital technologies and a proven track record in various marketing channels. This key role in our I-Venture Immersive Programme demands an expert who can blend innovation with experience to drive our digital marketing efforts.
 

Key Responsibilities

• Lead and execute digital marketing campaigns, including SEO, Email Marketing, Google, and YouTube Ads.
• Regularly report on campaign performance and compile comprehensive data analyses.
• Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
• Identify industry trends and insights, optimizing spend and performance based on these findings.
• Evaluate emerging technologies and provide leadership and perspective for their adoption.
• Create and build up both online and offline communities, fostering brand presence and customer loyalty.
• Engage actively in social media, managing posts and comments, answering questions, and developing strategic plans to ensure consistent brand messaging.

Candidate profile

• Ideal candidates will have a background in content creation, marketing, journalism, media/public relations, or a related field with 3-5 years of work experience.
• They will have exceptional communication, presentation, and advocacy skills; understanding of SEO and online audience engagement best practices; and the ability to consistently produce high-quality written content with attention to detail.
• They will have a good understanding of social media metrics and should be able to use it to craft relevant social media strategies.