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Ensuring food is produced, available, and accessible in sufficient quantities at all times for everyone post COVID19 .
The present crisis has put India’s food value chains and the policies governing them to test. Some of the challenges that food production and distribution faced during the crisis, such as labour availability, are likely to persist long into the recovery phase. It is therefore important to design policies and processes that enable faster recovery and ensure that the goal of doubling farmers’ income is achieved.
The projects under this topic shall aid the Government and the private sector make informed decisions w.r.t.:
These require critical examination of all parts of the food value chain, starting from inputs for agricultural production to last-mile delivery for consumption.
Faculty: Ashwini Chhatre, Aaditya Dar, Sarang Deo & Sripad Devalkar
Project Brief: The trends of paddy arrivals in the past years exhibit significant variation in spatial and temporal patterns of arrivals across districts, market centres and months. Variations in harvest dates, connectivity to purchase centres, proximity between purchase centres and production dominant areas and size of purchase centres lead to the 15 days of major arrivals being different across different purchase centres. Further, these procurement windows are marked by days of peak arrivals, with quantity received on the peak days being as high as 8 times the average quantity received per day in some centres. The need to maintain physical distancing requirements to prevent spread of COVID-19 infections during the procurement season posed a set of unique challenges to the normal functioning of agricultural markets. To meet this challenge, the GoP implemented a staggered procurement process to “flatten” the wheat arrival curve from 15 days to 45 days and control the number of people present in a purchase centre on any given day. To achieve this, the government implemented the following measures:
The government would like to i) document the impact of the procurement process implemented this Rabi season, ii) draw lessons from the current implementation to refine the process for procurement of paddy in Kharif 2020-21 and possibly as a regular procurement process in the future.
The project will involve understanding institutional and operational details of paddy procurement operations, collation and analysis of historical data on arrivals, purchases, and transport of paddy from the various purchase centres for 2019-20.
Faculty: Ashwini Chhatre, Aaditya Dar, Sarang Deo & Sripad Devalkar
Project Brief : The trends of wheat arrivals in past years exhibit significant variation in spatial and temporal patterns of arrivals across districts, market centres and months. Most of the grains arriving at a given purchase centre arrive within a period of 15 days. Variations in harvest dates, connectivity to purchase centres, proximity between purchase centres and production dominant areas and size of purchase centres lead to the 15 days of major arrivals being different across different purchase centres. Further, these procurement windows are marked by days of peak arrivals, with quantity received on the peak days being as high as 8 times the average quantity received per day in some centres. The project will involve understanding institutional and operational details of procurement operations, analysing data on arrivals, purchases, and transport of grains from the various purchase centres, scenario modelling and interpreting results of scenario analysis to draw lessons for improving the design of procurement operations for other agricultural commodities.
Faculty: Madhu Vishwanathan, S Arunachalam & Manish Gangwar
Project Brief : Telengana Sona (RNR 15048) is a new paddy variety developed by Telengana State Agricultural university with characteristics such as fine grain, high yielding quality and blast resistance. It grows in a relatively shorter time (125 days vs the average of 150 days) and is suitable for cultivation in both kharif and rabi seasons. This variety produces short slender grains, has less broken percentage, good head rice recovery, and high yield potential making it a good premium variety for the farmer to grow. From the perspective of rice millers, it leads to less broken grain (wastage) after milling and for the end consumer of paddy, Telangana Sona, has the lowest glycemic index among all known varieties of paddy, and the composition of protein, carbohydrates, energy, niacin (vitamin B3) is also higher in comparison to other popular varieties of paddy.
Telangana government is promoting the cultivation of superfine variety of paddy, Telangana Sona, across the state. Currently, the Telangana Sona rice has a relatively small market and is primarily consumed within the state. With increasing incidence of lifestyle diseases such as diabetes, the demand for healthier options to traditional diets is increasing. Given the health benefits of the new paddy variety and the push by government to expand cultivation, it is felt that with proper branding and marketing, the market for Telangana Sona rice can be expanded all over India and possibly other countries where rice is a staple cereal.
The project involves a) identifying key stakeholders for the paddy variety among consumers, distributors and manufacturers, b) assessing market size potential and c), exploring barriers to expansion with respect to consumers, competition and capabilities. Analysis will involve a study of relevant case studies, primary and secondary data collection, quantitative modeling and interpreting of results to create a marketing plan and branding strategy for Telengana Sona.