Business Analytics

The Indian School of Business in collaboration with Biocon Foundation has started one-year certificate programme in business analytics. The 'ISB Biocon Certificate Programme in Business Analytics' is aimed at creating "the next generation of data management scientists",

"BUSINESS ANALYTICS is the use of tools and techniques, such as data mining, pattern matching, data visualization and predictive modeling, for the continuous methodological exploration of past business data to develop new insights about the business performance and facilitate business planning. The exponential growth of data owing to the use of digital technologies, of skilled analysts to derive value from this data, and the dire need of businesses to sustain competitive advantage have contributed to the growing popularity of Business Analytics.

The use of Business Analytics is widespread across all industries and functions, including Information Technology, Web/E-commerce, Healthcare, Law Enforcement, Banking and Insurance, Biotechnology, Human Resource Management. Some of the application areas include critical product analysis, target marketing, customer lifecycle management, customer service, social media behavior and link analysis, fraud detection, genetic research, inventory management, etc.”

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